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What do you need to know to conduct

What do you need to know to conduct And your emails will only cause irritation. You collect reliable data Imagine that 2,000 recipients have signed up for your mailing list. You run a campaign, you send messages, you observe the results. Analyze them and you are not absolutely sure that they are 100% correct. Using the single opt-in method, you can’t have it. The statistics may then be distort to some extent. You won’t be expos to spam complaints Nobody likes spam. And certainly no one likes companies that spam all the time. A single opt-in consent can easily be exploit for the abuses describ earlier, resulting in more spam complaints.

Confidence about email marketing

Email owners have the option of reporting unwanted Guatemala Email List messages to both administrators and organizations dealing with combating online threats (e.g. CERT ). Email service providers are quite well prepar to fight spammers. They analyze user interactions with individual messages. If a given sender’s emails are report as spam, they will always end up in the spam box. Moreover, if you do not verify addresses, you may encounter spam traps, i.e. traps involving senders who send messages without obtaining the recipients’ consent (we have already mentioned them earlier). You’re not breaking the law Sending unsolicited commercial information is against the law.

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Almost everything has already

The owner of an e-mail address receiving unwanted BJB Directory messages may report an offense to the Personal Data Protection Office or to the police. Although this rarely happens in practice, it is worth knowing that by sending unsolicited mailings, you can become a criminal quite unknowingly. You can read more about the consequences of sending spam here . We hope that we have convinced you how important it is to use double opt-in when confirming your subscription. Practical notes at the end: It is worth warning the recipient about the need to confirm the address. Thanks to this, they will not be surprised by the message and will not treat it as spam. The subscription confirmation message should be used to build initial relationships. Try to ensure that the design and text of the message reflect the company’s image.

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The point is that we often come across

The point is that we often come across. The double opt-in scheme goes like this.The user enters the address in the form (consents for the first time). The recipient receives a message with an active link and clicks on it (consents for the second time). We send you a message confirming your subscription. We have 100% permission to send e-mails . Failure to double verify your address may result in an avalanche of unpleasant consequences. In the best case, we will send mailings to uninterested people or to non-existent e-mail boxes. At worst, we may be accus of sending unwanted commercial information.

The shorter the topic we choose

Benefits of using double opt-in You make sure Greece Email List your database. Valuable Simply put, double opt-in guarantees that the address provided is: correct; true; it actually belongs to the person who provided it. Without this protection, anyone could enter random e-mail addresses on the website, which would distort the statistics of mailing campaigns and reduce their effectiveness (sending to a large number of non-existent e-mail addresses could lower your reputation as a sender). Fraud and intentional misleading would be common. Imagine that someone wants to take revenge on their enemy by entering his e-mail address on hundreds of websites.

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The point is that people get us

You protect yourself against loss of image – you are not BJB Directory label a “spammer” Failure to verify addresses brings further consequences. In the case of only one consent to sending, it may turn out that the owner of the e-mail address provided in the form did not want to receive the message at all. Such a subscriber is completely worthless because he will not respond to emails as expected, treating them as spam. And your company, which sends unwanted content, will always be associated with “spammy”. Of course, neither you nor the subscriber will be aware that you have become entangled in a web of misunderstanding. From the perspective of effective mailing, it is very important that the list of recipients includes the addresses of people who actually want to be reached. Failure to use double opt-in may reduce the quality of the database.

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Every time we start cooperation with a

Every time we start cooperation with a but we do not want to spend. For example, 50% or even 100% more on coding responsive newsletters. It is worth sticking to the standard form, but adapting it to mobile devices (especially smartphones. Which often we use them to check e-mail, and they have particularly small displays). What does it mean? The easiest way is to design single-column mailings. Problems with tables breaking correctly may occur with two columns. But with one column they should not occur. Moreover, we should remember that all clickable elements (links, buttons, etc.) should be large enough. That they can be easily touch with a finger on smartphones.

The shorter the mailing subject

In addition, let the links be entire banners or product Georgia Email List boxes. That we will place in mailings – thanks to this. The user may not even have to zoom in to get to the offer he is interested in. At the same time, let’s plan slightly larger spaces between clickable elements to reduce the risk of clicking on the wrong element. If we want to introduce a responsive design in the newsletter, let’s do it in the case of: the header, the navigation bar at the top of the message (if we have it), the menu with categories above the footer (if we have it) and the footer itself. These are elements that rarely (if ever) change, so we only need to code them once.

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This point is somewhat related

Messages will be displayed better, and our budget BJB Directory will not be exposed to additional losses (which would be associated with responsive coding of mailings each time).Therefore, in e-mail marketing, it is more recommended to use double e-mail verification – double opt-in. Then, a message with an active link is sent to the address provided in the form, which the recipient must click to confirm the subscription. It is assumed that anyone can provide an e-mail address, but only the owner has access to the mailbox, so it is impossible for him to confirm his willingness to receive commercial information twice by mistake. Double opt-in should be used because it guarantees undeniable consent to sending messages.

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Country Email List

There are so many factors that

There are so many factors that This is, of course, a noble concept. But you must remember that preparing responsive newsletters is clearly more time-consuming. Which in turn means that if we decide on this solution. We will lead to an increase in e-mail marketing expenses. Which will not necessarily go hand in hand with an increase in revenues. An interesting study was conducted by Litmus and Salesforce . It shows that currently as many as 77% of companies operating. The B2C industry use a mobile-friendly design in their newsletters. This is as much as 21 percentage points more than in the corresponding survey conducted last year.

We have already come across a lot of theories

However, this increase is not the result of the Dominican Republic Email List introduction of responsive design, but only the adaptation of the appearance of messages to tablets and – above all – smartphones, which does not require additional expenditure on coding mailings (what exactly this adaptation involves, I write a little below). It is true that Litmus and Salesforce conducted their research in the United States, but since such a move is decided by companies operating on a much more mature and richer market, Polish companies should pay more attention to this issue. Let’s look at other data from the Litmus and Salesforce study.

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While conducting activities for our clients

We learn from it that: in 2015, as many as 43% of companies designed newsletters primarily for desktop computers, enterprises, when creating mailings, took into account how they would be displayed on mobile devices, and in 2016 already  of companies used BJB Directory responsive design in their newsletters partially (in the header, navigation bar, bottom menu with product categories and in the footer) companies used responsive design in designing newsletters. The above statistics show that while e-mail marketers’ awareness of adapting newsletters to mobile devices is constantly growing, responsive design itself is not gaining popularity. So how do you design good newsletters? If we want them to look good on screens of different sizes.

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At almost every industry conference

At almost every industry conference although this indicator may also be influenced. The day and time of sending the quality of the mailing itself. And the offer you present in it should be assessed based on the open rate (CTR) assess. The number of potential customers based on the number of unique users who came from the mailing to your website observe. The bounce rate from traffic moving from the mailing to the landing page (target subpage) – if it is above average. It will be a signal that the design or presentation of the offer probably requires work and finally. Watch the conversion rate – if it is above average, it will also be a signal.

Where the topic of e-mail marketing is discussed

That perhaps you should work on your offer Croatia Email List or its presentation (on the other hand, if it is above average.well, you know what that will mean. So how can you improve your email marketing effectiveness? If you want to improve email marketing indicators in your company (who doesn’t want to?!), experiment all the time (don’t be afraid to take risks sometimes – this is the only way you will gain the necessary knowledge about your recipients), conduct A/B tests, monitor the results, analyze them and draw conclusions (without them, any analysis is pointless). Don’t expect to achieve spectacular results in a week or two.

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What are the average open rates in industry

Optimizing email marketing (like other channels) is a long-term BJB Directory process that requires creativity, consistency and patience. But in the end it will definitely be worth it! Responsive newsletters – the future, the present, or maybe uselessness? Every year we open emails on smartphones more and more often. Therefore, RWD – Responsive Web Design has been talked about in the context of newsletters for a long time. Is it right? Responsive Web Design (RWD) – or rather Responsive Email Design – is a design method that allows the appearance and layout of emails to adapt to the size of the user’s screen. If we create a newsletter using this technique, it will be displayed correctly both on a large monitor screen, on a medium-sized tablet display and on a small smartphone.

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The recipient of the mailing reads it

The recipient of the mailing reads it That’s why you need to keep an eye on all the metrics. Look for connections between them, and optimize whatever you can. For exampleExample  You send a mailing to 1000 people. Its theme is: “Free lunch for everyone!” The message is opened by 400 people. Which means you achieve an excellent open rate of 40%. However, after going to the website, it turns out that to receive a free lunch. You must place an order in your store for at least PLN 500. People are disappointed. Only 2 people make the intended purchase. So the sales conversion rate is just 0.2%. The ratio of transactions to the number of mailing openings is only 0.5%. Poorly.

These devices also often display messages

Remember that the subject of the mailing should not Chile Email List promise too much, or you should actually deliver what you promise at the very beginning, but lower the entry threshold (for example, offer a free lunch for purchases worth PLN 100). Example You send a mailing to 1,000 people. Its subject is: “Introducing our newest product.” The message is opened by 50 people, so you achieve a poor open rate of 5%. However, of the 50 people who visit the website, as many as 20 make transactions. The conversion rate may not be astronomical (it is 2%), but the ratio of transactions to the number of mailing opens is as much.

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Average open rates given for individual

You presented a great offer on your BJB Directory website (on the landing page to which you were directed via mailing), which interested a really large group of your customers. But just think how many transactions would have occurred if you had made the subject of the message more interesting, bringing the open rate to at least 15-20%! To optimize your email marketing conversion rate, you need to keep an eye on all your metrics and make sure you’re doing everything you can to make sure each component is as good as it can be. What exactly should be measured and how? Below is a short cheat sheet: assess the quality of the message topics and the sender field (what you enter in it) based on the open rate.

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This is simply due to the method

This is simply due to the method used for measurement. All you need to do is entrust the strategy to competent people to enjoy an inventive. Aesthetic and profitable newsletter. It’s not the size of the company, but the idea and execution that count! 13. You weren’t standing here We like their products and mailings! Everything is kept in one convention. They please with their appearance, content and technical workmanship. The approach to the customer in the communication of Mr. Tu nie stan is quite niche, and maybe that is why it is so good. Their mailings cannot be confused with any others, at least on the Polish market. How to measure the effectiveness of email marketing. A short essay on conversions If you want to know if you’re doing email marketing well, you need to analyze the results.

The email program used by the mailing recipient

And to do it wisely, you need to be aware of what exactly Switzerland Email List conversion is and how to measure it. The necessary information on this subject is presented below. I invite you to read! Conversion is nothing more than the completion of a specific goal by the user (customer). It may be a sale, registration, response to mailing, viewing a video, etc. Going further, the conversion rate expresses as a percentage how many people performed this assumed action. So, if we are talking about sales, we will send a mailing to 1,000 people and 10 of them will make a purchase after visiting our website, the conversion rate in this case will be Conversions are roughly divided into microcon versions.

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The email program used by the mailing recipien

For example, opening a newsletter or clicking BJB Directory one of the links in it can be called a micro-conversion. In turn, a macro conversion may be a purchase on the website or opening an account, depending on the goal. So, roughly speaking, we can say that microconversions are all those activities that lead to the implementation of the intended final action, i.e. macroconversions. Of course, macro conversions will be more important for you, but they are always preceded by micro conversions, i.e. smaller actions that the user (customer) must perform to do what you primarily expect from him.

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The point is that you look at the totality of your actions

The point is that you look at the totality of your actions  They are aesthetic, classy and with a marketing flair. They have everything we would expect from mailings from such a brand. 8. GAP It is also a clothing brand – another one whose newsletter is worth subscribing to. Inspirations from any market other than our own have double value. Once you see something original and get inspired, you can transfer it – as the first in your field – to your business. You will find a lot of such inspirations in GAP mailings. 9. The Email Design Conference This conference is an initiative of the previously mentioned Litmus company. The newsletters sent by her team, in addition to e-mail marketing inspiration, also provide a large dose of knowledge about trends in mailing design.

This means not only how many people

In the emails themselves, just like on the conference Sri Lanka Email List website, you can find a lot of valuable content (e.g. video coverage of lectures from previous conferences). It’s definitely worth reading. 10. Morele.net For fans of new technologies, computers, electronics and household appliances, this brand certainly means a lot. It’s worth paying attention to their newsletters! They are distinguished by their technical approach and this is a definite plus in this industry. Here, minimalism and strictly image-oriented creations do not work as well as more thoughtful and technical ones. When you open a mailing from Morela, you immediately know whether the presented products are for you or not.

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The open rates reported by your e-mail

Another interesting strategy is to appreciate subscribers BJB Directory and send them discount codes intended only for newsletter subscribers. This definitely encourages you to open them every time! 11. Wine Project This brand (available only to adults) boasts a very successful email marketing strategy. This is already visible when you try to subscribe to the newsletter. A large pop-up and a box at the bottom of the page encourage you to sign up (including with an attractive discount). Additionally, we immediately know what type of information we will receive there. After signing up, we receive an attractive, personal welcome e-mail. What more could you want? This is how email marketing is done! 12. On my side Pamami is an example that you don’t have to have a huge online store to think about good e-mail marketing.

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Even though the cost of creating a dedicated campaign

Even though the cost of creating a dedicated campaign Litmus Litmus is one of the leading email marketing platforms in the world. This in itself is an argument for tracking what they do with their mailings. There are specialists working there who use a lot of inspiring ideas when working on newsletters and who know how to create them well. It is a foreign company, but by observing its activities, you will come across many examples that could be successfully transferred to Poland. 2. Fitbit This is a company that not only does good e-mail marketing, but in general its approach to internet marketing is definitely A-plus. The products he sells are carefully profiled, he knows who he wants to talk to, how and where.

Open rates are not the most important

It’s definitely good to have her newsletter in your Spain Email List inspiration database, because she has no shortage of ideas. 3. Apple Apple is probably the master of minimalism and perfect copy. Both in products, advertisements and e-mail marketing. Her approach is extremely consistent and creative. Opening emails from her is a real pleasure. 4. Dawanda Dawanda stands out with sales mailings on the Polish e-commerce market – both in terms of execution and strategy. Occasional mailings, gift suggestions or discounts on various holidays, as well as interesting workmanship. Lots of gifs, email marketing tricks and interesting facts. We always open their mailings, even when “at the end of the money I still have a lot of month left” Starbucks.

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While a campaign with a more subdued

This newsletter is a “must have” for every BJB Directory coffee lover. It is at a very high level both creatively and aesthetically. And although the taste of the coffee itself can be debated, there is probably nothing to discuss about the class of Starbucks mailings – they are simply very good! 6. Tiffany&CO This is a foreign company selling exclusive jewelry. And we would also like to see such mailings prepared by its employees on our market. Watching them is pure pleasure! They also have a marketing approach and a well-thought-out strategy. It’s definitely worth being inspired by them! 7. H&M Even the welcome email shows that H&M knows how to do email marketing. They are certainly familiar with the term “marketing automation” and know how to use this type of tools. The mailings themselves also stand out.

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A good email marketing strategy

A good email marketing strategy After some time, it may turn out that, for example, the list with conference records is a bull’s-eye, and, for example, the list on the website is not growing as quickly as you would expect (by the way, then it is worth taking appropriate steps and e.g. changing the place form or its colors; it may be invisible, hence the low conversion). 3. Content marketing Building an expert brand requires showing your best side and sharing knowledge. And it is through this sharing that you can build your audience base. When creating an e-book, PDF or infographic, try to prepare it in such a way that some of it is available to everyone (as an incentive), but all of it requires “payment”. However, the price should not be money, but an e-mail address.

They are an opportunity to break the mold

You share your knowledge, someone shares South Africa Email List their address – a fair exchange, right? In addition to written content, you can also use video materials. Create video tutorials or organize webinars. To take part, you must register by leaving your e-mail address. And again, you share your knowledge, someone shares your address. Importantly, recipients acquired thanks to content marketing are very valuable subscribers. You can be sure that they signed up because they are interested in your product, industry or the issue you are discussing. If they haven’t bought anything from you even now, it doesn’t matter, because if you take care.

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How far in advance should you plan

Them properly and send them personalized BJB Directory mailings, eventually some of them will become your customers. 4. Partner databases If you are in good contacts with your business partners or media patrons, it is worth talking to them about sending mailings to their database. They can price this service or propose a barter solution. There are also companies that offer paid mailings to external databases, precisely profiled to your expectations – you can also consider their offer. However, when deciding on such mailing, you must bear in mind that it requires a well-thought-out concept and creation. If you send a mailing to your partner’s database with information that you exist and sell a good product or an interesting service, you can of course improve your sales this way, but you also want to build an address list.

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The approach to the customer in the communication

The approach to the customer in the communication. Website Regardless of whether it is a business card website, an online store or a company blog, you can use it to build your audience base. All you need is a registration form embedded inside the website (just not at the very bottom, in the footer – almost no one will notice it!) or a pop-up that pops up after a few minutes spent on the website or a moment before closing the browser window. This is definitely a “must have” for anyone who wants to expand their audience base. People interested in your product or service come to your website, and even if they don’t buy anything at the moment, it’s up to you to encourage them to stay in touch with you.

Their mailings cannot be confused

For signing up to the newsletter, offer a discount on the first Slovenia Email List purchase or other benefits available only to people in the database. Without a tempting incentive to leave your e-mail address, you may forget about the spectacular effects. 2. Office, fairs, conferences That is, the offline world – we often forget, and yet nowadays almost every person we meet in real life has an e-mail address (some even several). So use the moment when you meet them to stay in touch with them in the online world. Do you run a stationary store? Place a tablet on the counter with a newsletter subscription form (just remember to provide all necessary consents.

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Looking at the newsletters of the above brands

Are you presenting at a conference? Invite everyone BJB Directory to sign up “right now” using a smartphone or tablet, giving only those who attended your lecture something special. Are you planning a stand at the fair? Give everyone you meet and talk to a subscription form – on a tablet or in paper form (tell us about what you are sending in the newsletter). However, it is worth building the base in a hygienic way from the very beginning. This will definitely facilitate subsequent communication and creation of further strategies, and will also help draw conclusions. So if you collect addresses from different sources, create separate sign-up lists and name them in such a way that you know when and where a given person signed up.

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They please with their appearance

They please with their appearance It requires knowledge of many different areas of e-marketing. First of all, you need to know. The shipping tool and the possibilities it offers very well. This is especially important if email marketing is something completely new to you. Over time, when changing or switching to other software, you will know. What tools and functionalities to look for to achieve your communication goals. Secondly, email marketing requires copywriting skills, flair and lightness of the pen (keyboard). Remember that you are creating an advertisement, a marketing message that is intended to fulfill a specific purpose.

They please with their appearance

Great promotions only until the end Singapore Email List of the day” and even that will probably grab someone, but it will not stand out at all from your competition. Third, at least basic graphic skills, with a sense of composition and aesthetics. If you work with a qualified graphic designer, the problem is less, but even such a specialist needs to be given a more or less precise direction in creating the creation. Rarely does a graphic designer come up with a concept for communicating a current promotion and its slogan. Fourth, analytical skills – you must, you simply must, like looking at numbers, reports, results and be able to interpret them. Excel should also be your friend, because this is where you will create additional fields and tags enabling advanced segmentation in the email marketing tool.

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Their mailings cannot be confused

Fifthly, experience – after several years of intensive email marketing BJB Directory activities, you already know what activities will work, what messages subscribers respond to, how to present the offer and what techniques to use to encourage people to make purchases.How to build an address database? 5 places where you should collect email addresses The best thing you can do when building your mailing list is take advantage of every opportunity that comes your way. You need to think of your audience as potential subscribers at every point of contact with them. Below you will find some methods that you probably have at your fingertips or perhaps forget about.

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