Every time we start cooperation with a but we do not want to spend. For example, 50% or even 100% more on coding responsive newsletters. It is worth sticking to the standard form, but adapting it to mobile devices (especially smartphones. Which often we use them to check e-mail, and they have particularly small displays). What does it mean? The easiest way is to design single-column mailings. Problems with tables breaking correctly may occur with two columns. But with one column they should not occur. Moreover, we should remember that all clickable elements (links, buttons, etc.) should be large enough. That they can be easily touch with a finger on smartphones.
The shorter the mailing subject
In addition, let the links be entire banners or product Georgia Email List boxes. That we will place in mailings – thanks to this. The user may not even have to zoom in to get to the offer he is interested in. At the same time, let’s plan slightly larger spaces between clickable elements to reduce the risk of clicking on the wrong element. If we want to introduce a responsive design in the newsletter, let’s do it in the case of: the header, the navigation bar at the top of the message (if we have it), the menu with categories above the footer (if we have it) and the footer itself. These are elements that rarely (if ever) change, so we only need to code them once.
This point is somewhat related
Messages will be displayed better, and our budget BJB Directory will not be exposed to additional losses (which would be associated with responsive coding of mailings each time).Therefore, in e-mail marketing, it is more recommended to use double e-mail verification – double opt-in. Then, a message with an active link is sent to the address provided in the form, which the recipient must click to confirm the subscription. It is assumed that anyone can provide an e-mail address, but only the owner has access to the mailbox, so it is impossible for him to confirm his willingness to receive commercial information twice by mistake. Double opt-in should be used because it guarantees undeniable consent to sending messages.
