In the following post, I will try to explain which information is particularly important at the stage of creating a baseline analysis, strategy and valuation. 1. Budget This is the key point of each brief – the scale of activities and the selection of potential marketing channels depend on the […]
Email List
4 posts
Phone numbers are an essential aspect of communication. They are the lifeline of businesses and individuals, allowing them to stay connected with their loved ones and clients. However, not all phone numbers are created equal, and there are certain lists of phone numbers that you might not want to know […]
Title inspired by Paweł Tkaczyk’s presentation “Stories told by client service. And the stories that are told about them”, presented during the Marketing Academy on November 8, 2017. (1) Data on the number of inquiries come from Jan Zając’s presentation “Customer service in social media: how to increase customer satisfaction […]
As an online seller, you often spend a significant amount of time sifting through multiple metrics to help make sound business decisions. But what if we told you there was one metric to rule them all? Customer lifetime value – the value you can use to strategically choose your future marketing initiatives, […]
