The decision-making process begins when it becomes aware of the existence of a given solution. Then it goes through the following phases: product knowlege, considering a purchase, purchase. This is of course only a simplifie description of the process. To describe it in more detail, you nee to reach for individual models and types of processes. Do you want to make it easier for customers to make a purchase decision? Our experts will advise you on how to do it effectively. Enter your e-mail, we will contact you Types of consumer decision-making processes.
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The consumer decision-making process was first describe in the 1960s on the example of Simon, Nicosia and later Engel’s team, known as EKB. Simon’s model describes the information gathering stage, the purchase design stage, and finally the whatsapp mobile number list purchasing stage. The Nicosia model focuses on the relationship between the company and its potential consumers. It suggests that the company’s messages are what in the first place influences the consumer’s attitude to the product or service. The EKB model, against the background of the aforementione ones, is distinguishe by its holistic approach.
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It takes into account the entire process of consumer behavior during their purchasing activities. At the same time, it places particular emphasis on analyzing the course of information processing and making a purchase decision. Another, famous and BJB Directory still use model by Anderson (1965) consists of several dozen elements. It shows how the consumer shapes or changes the attitude towards a particular product. New models are create practically to this day – most recently in 2007 and 2009 ( Marketing spiral and McKinsey’s dynamic model ). As you can see, it’s not enough to know one of them. It’s better to be aware of the many models and factors that influence your customers’ purchasing decisions.