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The content structure must be reader and search engine friendly

thing we want to talk about is long blocks of text. A long text will look terrible and ineffective especially since users tend to skim the content instead of reading it carefully like before.General guidelines for creating structured content that is search engine and user friendly are: Use short paragraphs (1-4 sentences is a good range to aim for)Bullet point lists are much easier and easier to read than traditional essay articles Use bold or italics to emphasize pointsUse subheadings to guide your readers through the article. Readers should be able to skim the subheadings to get an idea of ​​your main points To the point; Does not include a lot of content and useless contentKeep your key points front and center (for example, make each key point grouped or bold)

Steps to perform Content Audit for success

Before discussing content audit, I should briefly discuss the prerequisite of content audit Phone Number Data which is content inventory. Content inventory is the result and process of creating a comprehensive list of all the content within a website. All assets on the site, regardless of their use  must be taken into account and also where they may be located. Your content inventory should also include an inventory of all internal links, external links, and whether the links are good or bad.A content inventory of all your website content will help you decide what type of analytics you need for your website content audit. If you don’t know what type of content is on your website, it’s impossible to know what to measure. For example, if a website contains embedded videos, some great analytics data can be retrieved from third-party video sites like YouTube and Vimeo.

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Content inventory is also useful when a website is redesigned or moved to another domain. If a site is going to be BJB Directory moved, a content inventory can be very handy when things don’t go as planned. It will give you a basis to compare the live site and the new development site. Without this, it will be impossible to know if you have completed a move successfully. Content inventory can help organize a website so that a similar navigation system can be implemented.

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Best Strategies To Promote Your Online Course

Online courses are a great way to provide knowledge, train skills, and offer product or service information to a global audience. But in order to get your message out there, you need a promotion plan. There are lots of ways to promote your online course, but not all strategies are created equal. To help you get started, we’ve put together a list of seven effective ways to promote your online course. 1. Use Social Media is a powerful tool that can help you reach a large audience with your message. Platforms like Facebook, Twitter, and LinkedIn offer great opportunities to share your course content and connect with potential students.

Validate Your Online Course Idea

Are you thinking about creating an online course but not sure if it’s a good idea? Or maybe you have an idea for a course but you’re not sure if people would actu Telegraph Number Data ally want to buy it? Before you spend any time or money developing your course, it’s important to validate your idea. This means making sure that there is a market for your course and that people are actually willing to pay for it. There are a few different ways to validate your online course idea: Talk to potential students: The best way to find out if there is a market for your course is to talk to potential students. Ask them what they would be interested in learning and see if your course idea fits with their needs.

Benefits of Promoting Your Online Course


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When you promote your online course, you are able to reach a wider audience and gain more students. This can lead to a nu BJB Directory mber of benefits, including: 1. Increased course enrollment – By promoting your online course, you can encourage more people to enroll, which can lead to increased revenue. They are more likely to complete the course. You can help create a positive experience for students, leading to improved satisfaction rates.

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Best platforms for selling digital downloads

As eCommerce has gained more popularity, there has been an abundance of platforms for selling digital downloads. While this is great news, some people find it harder with the expanding choice to choose the right platform for them. Here is a list of top platforms for selling digital downloads.

What is a digital download?

efore we dive into our list, let’s understand what the term “digital download” means. The word at once seems familiar yet some Telegraph Number Data thing new. If you dig through the phrasing, you’ll realize that it is something we all are well acquainted with. Digital downloads are any product in a digital format that one can sell online. These are electronic forms of acquiring documents, files (audio/video), softwares, etc. These can be in various digital formats such as videos, courses, podcasts, eBooks, pdfs, apps, photographs, video games, etc. Since the world has gone digital for quite some time now, digital products are very much a necessity. In comparison with physical products, these can be sold and purchased from anywhere as they do not require physical storage. Instead, they are stored online for a minimal price, saving the seller any storage and logistical costs. With simply a click, one can make loads of sales.

Top platforms for selling digital downloads


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These platforms vary in different degrees. Some specialize in a part BJB Directory icular digital product such as LMSs. They can also vary in terms of their formats. For instance, some operate as plugins, apps, or websites. Despite their unique features, they all serve the same purpose – selling digital downloads. Here’s a list of the top most preferred platforms according to users. 1. SamCart platforms for selling digital downloads SamCart is a user-friendly drag-and-drop platform for hosting and selling your digital products. It is best for Ebooks, videos, and courses. The platform offers over 750 integrations. Moreover, it comes with an email automation feature to keep your subscribers posted about all the hot discounts. You can sell unlimited products for unlimited memberships. It also allows users to sell in any currency or language – users truly get a global outreach. Furthermore, keep track of your sales with a sales dashboard. Offers a 14-day free trial with no transaction fees.

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How do you create high-quality content and increase conversion rates

While you may not have to spend hours learning about your audience, you can analyze feedback from existing readers or customers, through surveys or through your social media pages. you or tools to measure and analyze user behavior. You can also spend some time researching typical content in the industry you are marketing in, find out what your competitors have published, synthesize and analyze them and do better than those.

Write and test your content for success

Regardless of the content you’re marketing, what product you’re trying to sell, or what you’re Phone Number Data writing, you should know right from the start that writing for a website is not the same as writing an essay or exam. school. Avoid writing too much, try to keep it attractive and convincing. If you make your content too technical, it will probably make your visitors feel annoyed and leave to find another content. In addition to the above, writing content that creates credibility is very important. Anyone can write anything they want on the internet, which is why 65% of web readers find accessed content untrustworthy,

Create useful content


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Useful content is a must, your readers or visitors won’t spend time reading a bunch of random content that makes no sense relative to their search BJB Directory goals. It must also be unique. And while it is also necessary to optimize your content with keywords at the right density, you should also not write content that is too long nor should you cram too many keywords in the content as that will Counterproductive for optimizing your content. In the past, an effective SEO strategy often consisted of content crammed with lots of SEO keywords along with some tricks that could increase a website’s ranking in Google’s SERP.

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Biggest Challenges with Online Learning

Online learning conquered the world of education in the past two years. There are benefits and challenges that we should be grateful for and need to work on. Today, we will talk about the biggest challenges with online learning. Plus tips and tactics on how to overcome them. Everyone transitioned into online learning & work during the pandemic. It was a no-exit game for us because literally, the whole world closed down. We are not ready for it, especially the teachers and students who changed their mode of learning and teaching in a blink of an eye. From physical classrooms to virtual classrooms, teachers didn’t have a choice but to conduct an ‘emergency online teaching’ without proper training.

Too Many Distractions

When we are not physically present, distractions are so visible and more tempting. I guess everyone who is learning, teaching, and even working at home was chal Telegraph Number Data lenged on how they can shut down the distractions in their environment. What learners can do: Create your learning environment at home. It doesn’t mean you need to be extravagant to do this. A small space where you can think, write, and learn clearly, free from noise and visual distractions can make a huge difference. An orderly space can solve this pressing challenge with online learning. What you can also do is use several productivity techniques such as time-blocking, calendar blocking, and website blocking to get you in extreme focus. If you’re living with your family, colleagues, or friends, tell them about your class schedule. So they know when to call, talk or disturb you. Another way is to put your mobile or other gadgets in silent mode and away from you. Try productivity apps such as Forest Grow to make it fun.

Lack of Motivation


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The feeling of isolation and the lack of face-to-face interaction can be a downturn in one’s motivation when it comes to online le BJB Directory arning. This could lead to declining grades and unwillingness to learn. How we can solve this challenge with online learning? What learners can do: Write your SMART goals. What are your learning goals in taking the class? Another way to do that is to create a list of what motivates you to finish the course. Set your motivation list as wallpaper on your phone or print it out and hang it on the wall. Put it somewhere you can easily see it. Organize your learning space. Design it according to your style, your taste, and your personality to increase motivation and productivity. Build your habits and routine. This is one of the hardest! But once you build it, you will be more than motivated. Then track your habits to see your progress.

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Easy ways to create an online masterclass

Masterclasses seem to be the next ‘it’ thing in the edTech industry. I am sure every one of us has come across at least one while sleuthing online. Their focused design makes them an immediate success among users. However, creating and launching an online masterclass requires its own set of skills. So without further ado, let’s get into this.Masterclass is a class taught by someone who has an expert knowledge or skill in a particular area.

What is a Masterclass ?

So how does a masterclass differ from a regular online class? What makes it so special and a cut above the others? Well, to simply put it, a maste Telegraph Number Data rclass is a specialized course catering to seekers of expert experience. These are micro-learning-based classes for advanced learners offered by a seasoned expert. More recently, the term was popularized by MasterClass.com. The platform reeled in top industry experts to share their teaching with rookie learners. Soon the concept became a huge hit.

How to create an online masterclass


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The very process of creation begins with planning. If the plans are not adequ BJB Directory ately designed, the entire project can fall through. Since you are designing a masterclass, you will require years of knowledge and experience to be able to call something your expertise. Not only is this necessary from a teaching point of view, but perhaps, more so from the marketing point of view. The reason why people sign up for any masterclass has a lot to do with the person teaching than just the skill being taught. They can learn the skill from anywhere but what is it about you that they should come to you. All this is to say that before you actually begin the design process. A lot of prior work will be required to get to this point.

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A digital marketing strategy is a detailed plan for how you can use different

A common mistake I often see among many digital marketing managers or small business owners is that they try to do everything at once and at the end of the day they end up with nothing. Either because they don’t have the necessary expertise to run a digital marketing campaign or because they spend their budget on channels that aren’t right for their business.In the content below, you and I will learn about real-life examples of digital marketing campaigns, what campaign managers need, and misconceptions about doing digital marketing. Suggestion: You should read the previous article in detail to understand the content below

Example of digital marketing strategy

Although a digital marketing strategy is not unique and it is based on the specific Phone Number Data needs and goals of the business, you can read below an example to help you understand how all marketing channels can work towards General objective. For example: The digital marketing strategy below is for a company selling products and services online (online courses, e-books, etc.).Step 1: Website – The first step is to create a fast and mobile-friendly website. The website should have several landing pages – (or sales pages) to introduce the company and its products. Step 2: SEO – The next step is to perform an SEO audit and identify areas that need to be optimized for SEO. Technical SEO needs to be addressed first, followed by On Page SEO and Off Page SEO. Step 3: Content Marketing – Based on your thorough keyword research and the results of your SEO Audit, you should create a content marketing plan that includes:

What is the job of a digital marketing manager?

The role of the digital marketing manager is to create a clearly defined strategy. It’s his job to decide which BJB Directory channels to use, where to allocate the budget, and in what order. The digital marketing manager also has a role in overseeing the work of other management personnel and ensuring that everyone is working toward the same goals. A typical “digital marketing team” has the following roles: Digital Marketing Director A person with good skills and knowledge related to: SEO Social network Content marketing PPC advertising SEO experts are not digital marketing managers. DM managers have a broad understanding of ALL digital marketing channels, not just SEO. Most successful digital marketing managers have experience in SEO who have experience working with other marketing channels.

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Best Ways to Turn your Self-paced Course

Online course creators think the best way to grow their online course business is through creating another self-paced course. In reality, it’s much better to turn your self-paced course into a cohort-based course. Let me show you how. Have you been creating online courses for years and you’re looking to grow your online course business? Many course creators just create another self-paced course or redesign an existing one and post it in course marketplaces like Udemy and Skillshare. For them, it’s a strategy to grow their revenue and get their current students to an advanced level. In some cases, it works especially if you have fans who are really waiting for your next online course release. But what if most of the students who purchased your courses haven’t finished them? Would you still be releasing another self-paced course and asking them to buy it? Of course not. You will think of another strategy to increase your completion rates.

Self-paced courses

First of all, let’s give you an overview on what are the differ Telegraph Number Data ences between both course formats: Self-paced courses – students are learning at their own pace without a time limit. Flexible enough to go back and forth on the content. Students can access courses for a lifetime. Example: Learning how to learn from Coursera Cohort-based courses – students are learning in a live session, together with their peers, led by an instructor within a specific timeframe. These types of courses usually go hand-in-hand with an online community. Example: 11 Best Cohort-Based Courses of 2023

The Perfect Time to Turn your Self-paced


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If you will follow the trend, the perfect time to turn your self-paced course into a cohort-based course is now! Beca BJB Directory use cohort-based learning is at the top of its game. In fact, top course creators have proven that this learning format works in designing courses. Ali Abdaal is one of the biggest creators who are earning 6 figures on his cohort-based course alone. But not everyone has built an enormous amount of audience like Ali—he has 3.4M Youtube subscribers and 2k Youtubers have taken his cohort-based course. I understand.

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Best Edtech Influencers & Leaders to Follow

The edtech industry has witnessed a boom in recent times. There is now an abundance of Edtech channels, workshops, think tanks, and experts to follow. While they all offer substantial expertise, some of them have caught the world’s attention and are rightly seen as the leading edtech experts of today. In this article, I will introduce the best edtech influencers of 2024 that every eLearning enthusiast must follow.

Top 10 best edtech influencers

Cathy Moore is a renowned training designer and presenter who is passionate about improving business perfo Telegraph Number Data rmance. She started her career in developing e-learning content for global firms with Skillcast and has since established a rank for herself. Besides appearing as a keynote speaker at international conferences and working as a consultant to major corporations, she also developed the infamous ‘action-mapping model’. The model transformed the process of design training in the business world. She has worked with major global organizations. Such as Microsoft, Pfizer, the US Army, Barclays, and the World Bank. Her expertise and knowledge have earned her over 15000 subscribers to her blog.

Josh Bersin


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When one thinks of the best edtech influencers, Josh Bersin’s name pops up auto BJB Directory matically. He is the world-famous HR, learning, and talent analyst who founded the firm Bersin & Associates in 2001. Later the firm was acquired and renamed Bersin by Deloitte. Additionally, Berson runs the popular Bersin academy which has helped several organizations drive up their business performance. The academy offers cohort-based courses covering the fundamentals of people analytics, HR technology, and talent acquisition. He also created a series of collaborative sprints for HR executives by the name of ‘Big Reset’. It offers solutions to deal with pandemic-related workplace issues. Moreover, it provides solutions to hiring challenges and offers new leadership practices. Bersin has been featured in Forbes, Harvard Business Review, and The Wall Street Journal. His recent researches focus on HR technology, market trends, employee experience, and diversity. He has amassed over 80,000 followers on LinkedIn.

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Top Edtech YouTube Channels for Learning

YouTube ranks as the second biggest search engine. The video streaming platform now offers content on a variety of topics. One can find anything to everything for free. Time and again, YouTube has proven itself as resourceful for eduprenuers. Consequently, several Edtech enthusiasts host their successful channels sharing tips and information with learners from all over the world. Here is a list of the 10 leading Edtech channels on YouTube that stand out.

Best 10 EdTech YouTube Channels

Edutopia is a collaborative venture that began in 1991 from the efforts of filmmaker, George Lucas, and venture capitalist, Steve Arnold. The platform and joint YouTube channel prim Telegraph Number Data arily focus on K-12 education. Nevertheless, there is an abundance of content for other levels of learners and teachers alike. These videos incorporate six core learning strategies. Such as comprehensive assessment, integrated studies, project-based learning, social & emotional learning, teacher development, and technology integration. Consequently, these strategies offer a more targeted learning approach.

Gary Vaynerchuk
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Many of us have come across Gary’s videos at least once while scrolling down YouTube. He is a popular entre BJB Directory preneur and expert on e-commerce startups. Gary began his career by transforming his family’s wine business into an online e-commerce platform which earned him a grand success. Since then, he has gone on to share his experience and knowledge with fellow entrepreneurs looking to launch their businesses. Besides, his successful YouTube channel with over 4 million subscribers and hundreds of videos, he also happens to be the CEO of VeeFriends (his NFT collection), Chairman of VaynerMedia, and five times NYT bestseller author. Gary has truly done it all. One can learn a great deal from his channel about social media tips, business trends, launching startups, NFTs, etc.

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Best Alternatives to Maven Learning

Do you aspire to turn your hard-earned knowledge into a course that students love? But then you also want to grow it into an online academy with your own brand and community? I’ve listed the 7+ Best Alternatives to Maven Learning that you can explore.

What is Maven

Maven is the most popular cohort-based course marketplace on the internet. Founded by Wes Kao and Gag Telegraph Number Data an Biyani who are both experts in the field of education, they created Maven to build the university of the future. They believe that community is the core of learning online which inhibits cohort-based learning. Therefore, they created a space where experts and celebrity creators can teach their hard-earned knowledge in a collaborative, transformational experience. Truly, Maven has its fair share of disrupting how we learn and teach online. However, it’s still limited in building and scaling online academies that are run by the experts themselves.

look for Maven Learning


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Maven is great at what they do. However, it’s not for everyone. If you are a knowledge worker, edup BJB Directory reneur, subject matter expert, or creator who wants to build your online academy, Maven isn’t for you. Here’s why: There’s a high barrier to entry in using Maven’s platform and teaching in Maven Learning. You need to apply to their Course Accelerator Program before building your course. They lack the scalability features to run your own online academy as you can’t add multiple instructors or operators to their platform. There’s no white labeling on your course landing page. You can’t put up your own brand. Community features are limited to direct messaging and channels. You don’t own the platform, so they will have a cut of 10% commission from your revenue.

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The content inventory must also include all raw data of the page content.

Self-promotion can work when you are seen as trustworthy and reputable, when your content is quality and creates high trust. It is customers who will advertise your content with forms of sharing. Introducing, commenting. Remember that web readers are very sensitive to brands trying to promote a product or something to sell or endorse a product. You can also enhance your credibility in a variety of ways such as qualifying. Your experience or expertise. linking up with industry experts so your readers have more resources to check out and use. Attribution phrases whenever possible. Create useful content Useful content is a must, your readers or visitors won’t spend time reading a bunch of random content that makes no sense relative to their search goals. It must also be unique.

Steps to perform Content Audit for success

Before discussing content audit, I should briefly discuss the prerequisite of content audit which is content inventory. Content inventory is the result and process of creating a comprehensive list of all the content within a website. All assets on the site Phone Number Data  regardless of their use must be taken into account and also where they may be located.  A content inventory of all your website content will help you decide what type of analytics you need for your website content audit. If you don’t know what type of content is on your website, it’s impossible to know what to measure. For example, if a website contains embedded videos, some great analytics data can be retrieved from third-party video sites like YouTube and Vimeo.

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Content inventory is also useful when a website is redesigned or moved to another domain. This a site is going to be moved, a content inventory BJB Directory can be very handy when things don’t go as planned. It will give you a basis to compare the live site and the new development site. Without this, it will be impossible to know if you have completed a move successfully. Content inventory can help organize a website so that a similar navigation system can be implemented. Asset inventory is also useful for tracking data transfers from one system to another. If your migration is not successful, this could have a disastrous effect on your search engine rankings.