Regardless of what you sell and how you build newsletter. Display of prices, promotions, discounts This especially applies to all newsletters that are intended to sell. If you present products, show their prices (unless you operate in a rare business model. Which prices are not immediately presented, e.g. because they are very high). If you overprice them, make the markdown clearly visible. For example, if you are discounting a TV set from PLN 2,499 to PLN 1,799, write directly: “PLN 700 cheaper!” Fitness Platinium – fragment of the newsletter High quality photos I don’t need to convince you that a painting sells. And a good picture sells even better. Fortunately, you don’t have to have your own photographer in your company or order expensive sessions to have good photo material.
Face the problem of declining engagement
You will find lots of great photos in popular photo Ecuador Email List collections, i.e. the so-called stocks (like ShutterStock or Adobe Stock). And if you don’t want to pay for photos for the newsletter, please see our article on free stock photos . Express – fragment of the newsletter Mobile-friendly design Designing and coding messages in a responsive way is expensive and… not as important as it was once said (we wrote about it in more detail here ). You will save a lot of money and you will achieve equally good results by preparing your messages in a mobile-friendly way. So how? With sufficiently large slogans, clearly visible CTA elements, with large clickable areas.
Subscribers who have been inactive
That no one has to spend several seconds hitting the BJB Directory button and preferably in a single-column layout (the safest and most readable solution). Personalization E-mail personalization has been written about for years, but many companies still forget about it. Whenever possible, address your audience by name. If you sell cosmetics, for example, create separate sections for women and men in your newsletter. Do you have other interesting customer data, such as the date of the last purchase? You can use them too! Traficar – fragment of the newsletter Facilitating contact It may happen that the recipient will have some questions after seeing the newsletter. Do what you can to help him get the information he needs.
