The user scrolls through may also be an indicator. Email marketing in an online store – 5 messages that will help you increase sales. Email marketing in e-commerce can be a powerful weapon. If you do not stop at sending regular newsletters. But implement the information described in the article below, you can expect a significant increase in revenues from this channel. What is equally important, all of them only need to be prepared once – then they will be sent automatically. To set them, you do not need an advanced and expensive marketing automation tool. All you need is an email marketing system with marketing automation functionality, such as GetResponse. It is possible that you will be able to implement at least some of them using the store platform you use.
Welcome communication
And what news are we talking about? Lets start with Welcome communication When it comes to email marketing in an online store, it is considered necessary to create a welcome communication consisting of two or three messages. After Denmark Email List sending the activation e-mail to confirm your subscription, you should automatically send a welcome message, which also includes a discount on your first/next purchases (if you don’t already offer it in exchange for subscribing to the newsletter, catch up as soon as possible!). It’s even better if you don’t stop there and after a few days you send, for example, an email with the bestsellers from your offer or an invitation to the “promotions” section (these can also be two separate emails).
Abandoned cart
Abandoned cart According to research, even 7 out of 10 people do not finish shopping started in online stores. Needless to say, that’s a lot. What to do BJB Directory with this? To reduce the number of unfinished transactions, prepare the so-called abandoned cart message. A few hours after a user leaves your website, send them an email reminding them that there is still something in their cart and a link to complete their purchase. You can also offer a small discount for doing this, but you need to be aware of the risk that this will get some of your regular customers used to buying at the discount all the time.
