Why is it worth using autoresponders customer of an online electronics store. There is nothing worse than acting blindly Although some people predict the end of maybe you don’t sell in the newsletter at all. Therefore, we suggest that you do not look for a universal, average open rate like the Holy Grail, but rather observe the results of your newsletter over time. Check whether this ratio is improving or worsening; which mailings were opened most willingly and which least willingly; whether the problem applies to owners of mailboxes from one supplier (if so, we suggest contacting the supplier of the e-mail marketing tool). To improve your open rate, experiment. Your email marketing system will probably include A/B testing or sending time/day of the week testing functions.
Set a realistic and measurable goal
Perhaps your target group is more likely to read Iran Email List mailings on the weekend and less likely to read them in the middle of the week (or vice versa)? Or maybe he prefers to receive them in the morning rather than in the evening (or vice versa)? Or does he prefer shorter (or longer) topics? We also invite you to read our article: 5 things you need to know about open-rates 6. Low CTR CTR (click through rate, i.e. the ratio of the number of clicks to the number of messages sent) is one of the most popular indicators in e-mail marketing. It tells you how many people to whom the message was sent opened it.
Consider segmenting your address database
An even more reliable coefficient that we BJB Directory use and suggest using is CTOR, i.e. click to open rate (the ratio of the number of clicks to the number of OPEN messages). Since it only applies to people who saw the content of the mailing, it tells you even more directly how attractive the content you sent was. As in the case of open-rate, in the case of CTR we will not provide you with a reliable “market average” that you could refer to in assessing the effectiveness of your activities. We recommend that you carefully monitor the statistics of your mailings over a longer period of time and draw conclusions based on them. If you notice a drop in this ratio, it will be quite clear feedback: “something is wrong with the content of your mailings.
