While maintaining contact with customers Check which of the messages you sent achieved the best CTRs and ask yourself. “why was that so?” Do the same with the least clickable messages. This way, you will learn a lot about what your newsletter subscribers like to read. And what interests them to a much lesser extent. Also experiment with call to action elements in your mailings (such as buttons), which can significantly influence their click-through rate. And if you want to know how to improve the CTR of your newsletter during the holidays, please read our article. Holidays – the perfect opportunity to increase CTR by 75% and build relationships with customers.
Email marketing and marketing automation tools
Emails end up in spam There are many factors Ireland Email List that influence whether your message ends up in spam. One of the most important is the reputation of your domain and the shipping servers used by your email marketing tool. If you have never had a problem with the deliverability of your mailings and you have not recently taken any actions that could cause you to be labeled a “spammer” by anti-spam filters, perhaps you should contact the customer service of the tool you use. It is possible that the problem lies with its infrastructure used for sending emails. Minor elements that may affect the deliverability of the newsletter include: the subject and content of the message, the proportion of graphics to text or the weight of the HTML code.
Companies that use this tool effectively adapt
In some e-mail marketing tools you will find a function BJB Directory that will assess the “spam risk” before sending mailings. If you are encountering problems with your e-mail marketing activities, you are not seeing significant results, and your indicators are falling instead of growing (or staying low even though they should be rising), analyze what you are doing, taking into account all the issues we mentioned above and consider reasonable changes in order to optimize (however, do not introduce several or a dozen modifications at once – too many variables will mean that you will not be able to draw reasonable conclusions).How to create an effective newsletter.