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In our agency she is responsible for creating and implementing

However, I remind you of what I was talking about a month ago – if you do not know how to edit this file, it is best to hire a professional IT specialist who will configure the taccess files correctly, because incorrect configuration of the taccess file may adversely affect the operation of your website. Interested in this article? Be sure to read The group of our specialists has expanded in two areas. Martyna Góra as Content Marketing Specialist Martyna is a graduate of Polish philology at the Jagiellonian University in Krakow. During her studies, she eagerly developed her creativity, light pen and passion for beautiful content, working as a proofreader, editor and copywriter.

She gained her experience in marketing

In two agencies in Krakow, where she was responsible for creating optimized content for websites and blogs, running company profiles in social media, preparing communication strategies and advertising campaigns. At PromoTraffic, he finally hopes to spread his wings properly. content marketing strategies for clients. He deals with comprehensive database support for social media channels, creates ebooks, develops graphics for social media, edits, creates and distributes content. In his free time, he spends time at the cinema and goes to concerts. She believes most in the world that content is a king and that Ryan Gosling will finally move to Krakow for her.

Martyna Żądło as Media Planner During

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Studies at the University of Economics, Martyna combined her education in the field of marketing with practical professional knowledge. She started her career in marketing in the S-NET telecommunications company specializing in the B2B industry. As a marketing and PR specialist, she was responsible for online projects, as well as supervision of direct BJB Directory communication with the client and brand visibility on the market. At PromoTraffic, she is responsible for creating and pricing offers for clients. By developing inquiries addressed to the agency, he creates the most effective plan to achieve the set goals. Working with a team of experienced specialists, based on experience and research, it creates offers tailored to market realities.

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The implementation of e-commerce conversion

Data Layer is badly coded – if you see dataLayer in the page code, check if it has been written in the right way. Any, even the smallest, irregularity will cause the GA to receive the data, but will not know what to do with it, so it will abandon it. Tag doesn’t fire – maybe you set the wrong rule and the Tag doesn’t fire in the place you care about.is very important, because thanks to this, it is possible to track transactions in GA, and not only in website statistics. Thanks to this solution, we will be able to carry out promotional activities in an easier way, decide about the store’s demand for given products or create custom reports with additional variables.

In the second part of the taccess series

I would like to show you 5 more tricks that probably many people have heard about, but few of us implement them. If you run your website, you should have access to the taccess file. See how you can completely change its operation in an easy and accessible way. I invite you to read it briefly. 1. GZIP compression Would you like your website to phone number list load faster, but you don’t know what you need to improve on your website so that words turn into effect? Here the taccess file comes to the rescue again. GZIP is a program that is used for lossless data compression. Some servers have GZIP compression as standard, but if your server does not have it imposed top-down, it is worth pasting the following code into the “access plus 1 month” Header append Cache-Control “public.

Redirecting several addresses to one subpage

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In the case of changing the website, it will certainly be necessary to redirect several separate addresses to one. In this case, the taccess file comes in handy again: RewriteCond %{REQUEST_URI} ^/page-1 [OR] RewriteCond %{REQUEST_URI} ^/page-2 [NC] RewriteRule ^(.*)$ :domain/page-3 [R=301,L] 5. Sending robots to the sitemap If we want the website to achieve high results for individual key phrases, we should first ensure that the search BJB Directory engine robots reach every subpage of our website. It is also worth taking care of automatic updating of new sitemaps. By adding the appropriate command in the taccess file, you will achieve the desired effect: RedirectMatch 301 /sitemapml$ :site/sitemapml RedirectMatch 301 /sitemapmlz$ :site/sitemapmlz Summary The taccess file is a characteristic element of the web server that allows you to configure many parameters on your website with simple commands.

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Excessive and unjustified interference with the code

This is due to the information transfer scheme – if the codes are not in the right places, it will look like we are trying to push a round block into a square hole. GTM on the data layer The last element of the configuration is setting the Tag in Google Tag Manager. For my setup, I used event as the tracking type. This is because the page where I set the conversions is not a typical e-commerce site. I also choose the tracking ID, i. enter the GA code in which the transactions will be visible Source: Own, date: 06/11/2017. Then I go to the More Settings tag element and select E-commerce from the menu, enable Enhanced E-Commerce and click on Use Data Layer.

Thanks to this setting the Tag will know

Where to download data from and which element of the code is important for it. S ource: Own, date: November 6, 2017 . The last element is setting the Rule on which the tag will “fire”. Tests, always tests Now go to the trial order and check if the Tag fires properly and if the data is collected in the dataLayer. And if it can be seen in GA, we can’t celebrate whatsapp mobile number list without it (the transaction should appear from 15 minutes to a maximum of 3 days in Google Analytics – when this happens, you can open the champagne). To see if the Tag is working, click the preview in GTM and go to the page where we introduced the implementation. We are doing a purchase test.

The first thing we should see

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Which goes to the field launched on the final page of the order. Not before, not later. This will mean that the Tag itself is working fine, i. it fires in the right place. S ource: Own, date: November 6, 2017 . If we can see that individual elements of the BJB Directory code contain information about the transaction. Doesn’t work Sometimes it happens that despite our best intentions, nothing appears in GA. What could be the reason? DataLayer is in the wrong place – check it in the page code or through Google Tag Assistant.

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Google Tag Manager meets our expectations

Title inspired by Paweł Tkaczyk’s presentation “Stories told by client service. And the stories that are told about them”, presented during the Marketing Academy on November 8, 2017. (1) Data on the number of inquiries come from Jan Zając’s presentation “Customer service in social media: how to increase customer satisfaction by analyzing the behavior of your online community?”, presented during the Marketing Academy on November 8, 2017. (2) Data comes from Anna Ledwoń’s text “Social Media Care – how important is customer service in social media”, source: :nowymarketingl/a/14856,social-media-care-jak-wazna-jest- customer-service-in-social-media?_r=1 (3) Examples come from Mikołaj Winkiel’s presentation, source: slideshare/HexPL/pipelinesummit2015-mikoaj-brand24 (4) Data comes from Jan Zając’s presentation “Customer service in social media.

How to increase customer satisfaction

Analyzing the behavior of your online community?”, presented during the Marketing Academy on November 8, 2017. (5) Data comes from Jan Zając’s presentation “Customer service in social media: how to increase customer satisfaction by analyzing the behavior of your online community?”, presented during the Marketing Academy on Latest Mailing Databaset November 8, 2017. Nothing improves the operation of the store as much as knowing what is actually being sold in it. Therefore, enabling e-commerce conversion is essential.. How to use it for configuration and is it difficult? No, but requires help from a developer or webmaster.

How much of this and that is being sold

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In order to track transactions in Google Analytics, you need to set up e-commerce in this tool. Log in to GA and select E-commerce Settings in the View. Then enable Status and Enable related services. If you want to accurately track your customers’ purchase path, you should enable enhanced e-commerce and possibly set funnel steps. However, this is BJB Directory an optional step and is not necessary for transactions to appear in GA. It won’t work without dataLayer Now comes the dark moment when a programmer will be needed to add the right code to the page. In this step, it is important that the code is not just anywhere on the page, but exactly before the GTM code. Otherwise, the data, if sent to GA, will not be accurate.

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Buy Now Pay Later For Online Sellers An Introductory Guide

Buy Now Pay Later offers an attractive route for customers looking for an alternative payment method to cash and online sellers looking to increase their customer base and provide a better experience to their target audience. In this post, we’ll explain what Buy Now Pay Later is all about, how it works, the ins and outs, and whether it’s an option worth considering for your online store.

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Buy Now Pay Later Determined

Buy Now Pay Later is exactly what it sounds like. This is a point-of-sale financing solution so customers can choose an installment plan to buy products instead of having to pay the full amount up front.

In recent years, Fintech has emerged strongly in its challenge to solve the common problem of using high-fee credit cards database and APR through Buy Now Pay Later solutions. These are offere to customers for a small fee.

Buy Now Pay Later has been around for years but it’s only recently that a few companies have popularized it with younger shoppers. It works like a charm due to the fact that many people have not built up their credit to get a credit card. So, it makes for an attractive financial solution for large purchases.

How Does Buy Now Pay Later Work

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If you are a Lazada seller, your customers can use Buy Now Pay Later via installments. To do that, they can apply to the following lenders:

Buy Now Pay Later is entirely between the customer and the lender. That way, you will receive full payment for your product even though the customer will use an installment plan as a payment option.

If you are a Shopee seller, your customers can pay for your products via GCredit. This means that cash users can pay for your product using the credit available on this platform.

The process resembles the way payments BJB Directory are charged to a credit card. Payment will be charged to the buyer’s GCredit and then the buyer can pay the Gcash within 30 days. Customers do not need to pay for it themselves after purchasing the product.

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How To Implement Customer Lifetime Value

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How To Increase Your Customer Lifetime Value

Here are some best practices on how you can upgrade your CLV:

Repeat Purchase Campaign

If you have your own eCommerce store, you can send post-purchase thank you emails to your customers who made the initial purchase. You can also send a cart abandonment email if a recently purchased customer still has items left in their cart. This will encourage him to buy more items from your store.

As a Lazada seller, you can also use Lazada CEM to send messages to shoppers who have left some items in their cart and then remind them to complete the purchase. You can talk about the benefits of your product or how completing a purchase now will benefit them (i.e. ongoing promotions, discounts). For a more detailed overview of Lazada CEM, you can check out our post on Lazada CEM – An Introduction to Engagement Management At Lazada .

When a new customer makes a purchase

An example of a backfill campaign is when you send a customer an email thanking them for their first purchase along with a discount code that the customer can use on their next purchase. To make sure whatsapp mobile number list that the customer can use the discount and make a second purchase, you can add a short survey that asks the customer if he or she wants to receive the code today or in a month or so.

we recommend sending them a personalized recommendation as part of their thank you email.

If you are a Lazada/Shopee seller, you can send vouchers to first time buyers as a way to persuade them to make a second purchase.

Calculating Customer Lifetime Value

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So if someone buys a camera from your store, your upselling options could be a camera bag, different sized camera lenses or a camera case. Since these items are often purchased together, recommending these items increases your chances of buying both from that customer.

If you are a Lazada or a Shopee seller, the BJB Directory upsell occurs in the recommendations widget of each platform. Shopee and Lazada can do this through consumer behavior within the platform.

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The Ultimate Guide For Online Sellers & Ecommerce Brands

As an online seller, you often spend a significant amount of time sifting through multiple metrics to help make sound business decisions. But what if we told you there was one metric to rule them all? Customer lifetime value – the value you can use to strategically choose your future marketing initiatives, make better sales decisions, and increase your bottom line.

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What is Customer Lifespan Value (CLV)?

Customer Lifetime Value (CLV) relates to the amount of money a customer will bring to your brand over time as a paying customer.

For example, if you have a customer Latest Mailing Database who continues to buy your products for 12 months spending $30 each month, his CLV is $360 and is still subject to change if the customer decides to continue buying your products throughout the next year. Why Should You Care About Your Customer’s Lifetime Value? Customer Lifetime Value (CLV) first became prominent in the software business, but is quickly making its mark in eCommerce as well. Here are reasons to know your CLV is good for your online business:

 You can also use your CLV to identify the best paying customers and then create a customer acquisition strategy that targets people with different backgrounds and personas so that you qualify the customers who can make the most money.

It Tells You How Much You Should Spend On Customer Acquisition

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Therefore, Customer acquisition refers to the progress or tactics you employ to bring in new customers or convince people to buy your products. In eCommerce, customer acquisition can mean sponsored search, organic search, banner ads, video ads, social media ads, email marketing or affiliate marketing.

Knowing the CLV helps you be strategic in estimating how much to spend on customer acquisition so that you attract customers who are more likely to make repeat purchases.

You will be able to segment your customers BJB Directory by value By knowing which customer groups bring the most profit to your business, you can find ways to retain them by sending special offers or sending gifts to these VIP customers.

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