A pop-up window with a newsletter subscription Laws regarding email marketing When starting your adventure with email marketing, it is worth familiarizing yourself with these three laws. These are: Personally Identifiable Information Protection Act , Act on the provision of electronic services , Telecommunications Law Act . This should be required reading for anyone who wants to conduct email marketing in their company. I guess no one likes reading this type of magazines, but in this case it’s definitely worth doing it. We have extracted key issues from the above acts and described them below. If you want to conduct email marketing legally, you should remember them.
It is a really effective form of obtaining
Obtain consent to the processing of personal data Kazakhstan Email List This is the first of three consents that you should receive from an Internet user in order to legally send him a newsletter. Such consent may look like this: “I consent to the processing of my personal data for marketing purposes in accordance with the Act of August 29, 1997 on the protection of personal data (Journal of Laws No. 133, item 883) by the XYZ Company.” Important – since 2012, personal data is any e-mail address that allows the identification of a given person. This means that the although it does not contain the name and surname – allows you to connect it to a specific person, because there is usually one president in a given company.
The fear that a user who sees such an intrusive
That is why it is so important to collect the above BJB Directory consent “just in case” from everyone – because you never know which email will end up in your database. Therefore, under the subscription form to your e-shop or newsletter, include a request for such consent. Obtain consent to send commercial information via electronic means of communication This is the second mandatory consent you must obtain. A question that often arises with this regulation: “when is something commercial information?” Someone will say: “I’m just sending a mailing with an invitation to a charity concert.” Unfortunately, it does not matter for a non-profit purpose, because the company’s logo is the commercial information. You do not have to run an e-shop and send sales mailings to collect this consent. Everyone should receive it to be able to legally send mailings.
