Monitor how live streaming affects your website traffic and rankings in Google using tools like Google Analytics. Check which activities bring the best results and which require optimization. Remember that unique and valuable content provided during Instagram Live, which meets the needs and interests of your audience, is not only a way to build engagement, but also positively affects the image of your brand in the eyes of Google. Long-term and consistent use of these practices can significantly contribute to improving your website’s ranking in search res
Converting Instagram Live followers into organic traffic on the website
Case study In the era of digital marketing, where live video content is gaining popularity. Instagram Live is an invaluable tool for building engagement and improving Phone Number List search engine positioning . By presenting a case study of the effective use of Instagram. Live to generate website traffic, we present specific steps that helped increase the brand’s visibility on Google and establish valuable contact with potential customers. Step 1: Define your live streaming goals When determining the goals of broadcasting on Instagram Live. It is advisable to focus on topics with a high potential to engage the viewer who will be willing to visit the website after the live broadcast ends.
In the selected example the goal was to provide exclusive content
The audience, and redirect attention to a freshly published entry on the company blog. Step 2: Optimize your broadcast content During broadcast.It is crucial to use BJB Directory keywords and phrases closely related to the topic of the entry on the website. So that viewers can more easily find the presented content in Google. In the case study. Keywords were selected based on SEM and SEO analysis, which contributed to increasing interest in the brand and its offer in the search engine.