This is one of the most controversial forms Sending emails – Gmail versus email marketing tools The above Gmail functions may prove useful for small and medium-sized enterprises that want to quickly reach a large group of potential customers, or for specialists or freelancers operating on a small scale. It is tempting to use them, but you must remember that apart from the advantages, this solution also has disadvantages and limitations. Let’s take a closer look at them and compare them to email marketing tools: Gmail – advantages and disadvantages Advantages: Simplicity. Gmail is easy to use and requires no technical know-how. Message templates. Virtually anyone can now create a neat-looking message in Gmail. Low cost.
Some marketers are reluctant to use it
There are no additional fees for using Gmail to send Cambodia Email List emails. Direct integration. Gmail is part of the Google ecosystem, which allows you to easily connect with other Google services. Defects: Limited functionality. Gmail doesn’t offer advanced email marketing features like audience segmentation, A/B testing, or detailed reporting. Shipping restrictions. You can only send a certain number of messages per day (currently it is 1,500 emails per day). Email marketing tools – advantages and disadvantages Advantages: Advanced features. Email marketing tools offer features such as segmentation, A/B testing, automation and data analysis. Personalization. Access to advanced email editors and templates to create more personalized and professional emails.
Some marketers are reluctant to use
No shipping restrictions. There are no limits to BJB Directory the number of emails you can send per day. Customer service. Many email marketing tools offer support and advice for their users. Defects: Cost. Many email marketing tools are paid, especially those offering the most advanced features. Complexity. They may require a certain degree of technical know-how to fully utilize all available features. Time. Managing advanced email marketing campaigns may require more time and resources. Sending emails – which tool should you choose? If you run a small business or are a freelancer and your address database does not exceed 1,500 records, you can go ahead and try Gmail for mass mailings. Its shipping servers have a high reputation, so deliverability should be as high as when sent by a professional email marketing tool.
