Type of topics similar to the previous one. Establishing a fixed frequency of sending introduces order to newsletters. Increases trust in the sender and builds recipient loyalty. Moderation is key, so new emails should be deliver at least 1-2 times a month. But no more than 3-4 times a week. Unsubscribe from the newsletter/preference center. Take care of the recipient’s comfort, let him decide how often he wants to receive e-mails. And include information about the possibility of unsubscribing from the newsletter with each e-mail. We wrote about it in more detail here: Opt-out, opt-down. Or how to wisely handle newsletter unsubscription. Measure ROI Newsletters are created to achieve specific business goals.
The difference is that there we promised
All the activities described above help increase the profitability of e-mail marketing. And if we’re talking about return on investment, then – to put it briefly – the numbers must be right. Be sure that the mailing brings you closer to your previously set goal. And this certainty will only be provided by hard data drawn from statistics – from an e-mail marketing tool Jordan Email List and an analytical system (usually Google Analytics). The profitability indicator is influenced by, among others: the size of the list and its dynamics, the cost of preparing mailings (production and shipping) and efficiency (opens and clicks, but above all, the conversion rate and revenues). Testy A/B To start with, test four or five smaller groups.
Referring to the past
Send different versions of messages to each one and analyze the results. Change topics, calls to action, content layout, shipping day, and other variables – but only test one BJB Directory at a time! If you enter two or more variables, you will not know which of them influenced the test result to what extent. Segment your audience into engaged, occasional and passive. At least once in a while, send them different content tailored to their level of engagement. Thank those who are involved, encourage those who are occasionally involved and those who are passive.The platforms are designed to keep us there for as long as possible. It’s important to remember not to be hard on yourself and to make sure you’re rewarding yourself for the wins, no matter how small or big.