Database of emails to companies and GDPR Make sure your CTA is visible and understandable to the recipient. The recipient who sees them should know what to do (reply, remember the date, perform some action in real life?) and where to go after clicking on the link (to the product subpage, to the registration form?). Responsiveness (or mobile-friendly design). Your email template should look good on any device, regardless of screen size. So make sure it is responsive and works on both computers and mobile devices. Nowadays, many (most) people check email on their phones, so you can’t ignore this aspect. If you don’t want to invest in a responsive template (it’s quite a time-consuming task), you can limit yourself to designing according to the mobile-friendly principle.
The entry of GDPR raised many questions about further
Design so that all message elements are clearly Luxembourg Mobile Number List visible, even on the smallest screens. Color selection. Colors can influence the emotions of your audience, so choose them according to the message and emotions you want to evoke. Avoid too bright colors that may irritate the eyes. Try to keep the colors consistent with your brand so that recipients can easily associate the message with it. You can also check how dark mode will affect your campaign . Email template – what else? Text readability. Choose legible fonts and make sure the text size is appropriate. A font that is too small may discourage recipients from reading your email. Also remember about the contrast between the text color and the background – this also has a major impact on readability.
A good solution in such a situation
I know it can be tempting to use custom fonts, but remember BJB Directory that some email browsers (like Outlook) won’t display them. Consequence. You should maintain consistency between all your emails to build trust and help recipients recognize your messages instantly. Make sure that all newsletters you send have a similar style, format and tone so that recipients can easily identify that they are from you. This doesn’t mean that every message has to look like a carbon copy! Simply, at the stage of designing your email template, develop basic rules regarding colors and typography, as well as the types of blocks you will use interchangeably, depending on your needs.