Creating brands that excite and reach the hearts of consumers. What benefits does branding have for your winery and your wines? A strong brand may be the only way to differentiation in a sector where all products, wines, are “similar”, except for the region and grape variety. 2GO DIRECTLY TO THE HEART OF YOUR CONSUMER Only with a strong brand And that is the most difficult part of branding can you get the consumer to buy and order your wines because they have a special bond with them and with your winery through your brand. And what will happen when the consumer orders your brand of wine instead of just any wine? Your winery will stand out and become much stronger in front of the distribution channel.
Restaurants and stores will want to have your brand of
Wine since consumers ask for it and distributors will knock on your door, which will allow you to choose the best, in And that is the most difficult part of branding addition to being able to mark and demand conditions to work with them. Can you imagine the impact all this would have on your sales? 3ATTRACT YOUNGER CONSUMERS The younger the consumer is, the more accustomed they are to brands and the more Country Email List comfortable they with which they have a bond. Therefore, through a well-built and positioned brand, you will be able to better reach the young audience, people under years old, who now consume little wine and would consume more if there were brands that are closer to their lifestyle and provide them with consumption experiences.
The consumer will be willing to pay more for your .
wines and for that brand with which they have an emotional bond that provides them with confidence, security and a pleasant and unique experience. And therefore, the distributor will also pay more for your wines. So, the average prices at which you sell your wines will rise, you will obtain BJB Directory more margin and profitability for each bottle. But you And that is the most difficult part of branding will also reduce your commercial costs because you will not have to spend so much time negotiating your prices and convincing your distributors of the advantages of buying your wines and offering them to their customers over wines from other wineries.
