Make sure you have an effective landing page So before sending. Check whether it displays well not only in your e-mail program (browser). But also in other popular ones. Fortunately, professional e-mail marketing tools have the so-called test inbox. It is also worth remembering the so-called alts, i.e. signatures under graphics. Which are also displayed when the recipient of a given message does not download. The images (this problem most often concerns e-mails opened in Microsoft Outlook, which still does not download images automatically. As does Gmail or Wirtualna Polska). This way, you can be sure that at least some of the content you submit will be displayed.
Since this is a topic for a completely separate
Due to the growing popularity of mobile devices. More and more Indonesia Email List companies are considering introducing a responsive newsletter (RWD – responsive web design). We write about whether it makes sense and what is the alternative to this rather expensive solution in the article Responsive newsletters – the future, the present, or maybe… uselessness? 4. No access to statistics Up to 50% of recipients may not receive your messages at all, for various reasons. And you may not even know about it. Analyzing campaign statistics is an integral part of e-mail marketing activities. The problem with data processing and drawing conclusions will be solved by a professional e-mail marketing system, a properly configured analytical system (e.g. Google Analytics) and a specialist who is familiar with the issue of web analytics.
We only mention that the effectiveness
If you do not use them, do not collect data, do not BJB Directory analyze them, do not draw conclusions – you are acting blindly and cannot effectively optimize your activities. We write more about e-mail marketing systems (which offer not only valuable reports on sent campaigns) in the article: How to choose an e-mail marketing system? 15 things you should pay attention to 5. Low open rate It’s impossible to determine a reliable average open rate that you can refer to when tracking your newsletter’s performance. This is because it depends on many factors, such as: source of the address database (do you collect e-mail addresses on your website, or maybe you bought a ready-made database?), frequency of shipments, the nature of the offer (do you sell fast-moving products, luxury goods with a long life cycle.
