The world has gone mobile crazy, and as a result, a mobile-friendly site has become not an extra, but the standard feature.
Why a Mobile Friendly Site Is No Longer Up for Discussion in 2019
Portable devices – primarily smartphones and tablets – have become the dominant means of accessing the Internet. At the beginning of 2011, there were an estimated 500 million mobile Internet users. Sony Ericcson predicted that number would double by the end of the year.
Today, in 2019, in Italy, on the the traffic has this proportion: 90, 21% mobile, and 9,79% desktop Take some time to assimilate this information.
So, in order for your o be mobile-friendly, you need to have a mobile version of your current website. Right?
Wrong.
Huh?
You don’t want to have a mobile version of your current site. Just like you don’t want an HTML version of your brochure (which, by the way, is what companies did up until ten years ago).
Mobile internet is a different internet
Yes, you absolutely need a mobile-optimized internet presence. But we are talking about a very different internet than the one presented on the desktop. The mobile web is not the desktop web in a smaller version. If anything, the desktop would be a larger version of the mobile. But let me explain.
Sure, there are screens that are smaller than your PC. But there are cases where the screen size varies from browser to browser. Look at the difference in a photo of a house on an iPhone and an iPad. The simple fact of being able to rotate the screen 90 degrees, switching from portrait to landscape mode, increases views by 30%.
Web content needs to be dynamically adapted to the device, and also to always deliver the best experience for the user. Speaking of which: the user experience itself changes in the world of mobile web . Content and context must be easier to use and navigate and must return expected value, and do it quickly.
Isn’t it worth creating an entirely mobile site?
No, for a number of reasons.
First, let’s talk about domain: it would be necessary to buy another one, and the traffic would be divided, thus affecting the results and increasing the costs.
Even on the side , things are certainly not better: should you copy the mobile content, generating conflict? Or instead do the hard work of redoing everything from scratch? In any case, the keywords would compete with each other, making the job even more difficult.
In addition to this, there is also the issue of updates. While for ayou only need to do them once (from a desktop), for a fully mobile site you have to double the work.
Think about the furniture first and then the rest
A mobile website is not a smaller version of an existing website. The design is different, the navigation is different. Even the content is different – mobile users on your site don’t want to read 2,000-word blog posts.
Mobile visitors to your site have different intent, and different expectations, than desktop visitors. If you’re a restaurant, for example, mobile visitors probably just want your phone number to make a reservation, see where you are on a map, or maybe check out the menu. They probably aren’t interested in a 47-photo gallery of the dining room, or a documentary video of how your grandfather started the business.
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Your mobile friendly site needs to be seen, considered and treated as something new. Mobile internet is not the new internet: it is something totally different.
How to make a mobile friendly website
As we have seen, to create a mobile friendly site it is very important to start with the right mindset, that is: mobile users come first and then everyone else. Even if you are working from a desktop.
This is usually one of the traps that everyone falls into: you build a page, place the elements, maybe you receive a phone call in the meantime or have some other distraction, take a quick look at the result on your PC and close everything, eager to move on to the next task.
And meanwhile your cell phone is there, on the desk, telling you: “Check from here! It’s all messed up!”.
For this reason, it is good practice to Tips for Finding the Best SEO Company for Your Business always double-check desktop+mobile every time you publish something.
Optimize the experience
First of all, mobile users are obviously in a hurry than desktop users. They are not sitting at a desk, maybe they are on a train or bus, maybe they are queuing at the checkout. In short, what they are looking at on the screen is not their bh lists main activity, but rather a way to optimize their time.
For this reason, you have to be fast, very fast: it is estimated that if a page takes more than 5 seconds to load, the user will move on to something else.
Also, mobile connection is slower than wi-fi. So try to eliminate all the elements that weigh down the page: images that are too big, plugins, redirects and so on. Less is more!
Don’t go on too long
Always for the reasons mentioned above, in the mobile friendly site the contents must adapt to the principles of brevity, for two reasons:
- The “wall of text” always discourages the user, who will probably stop and change the page sooner than expected.
- Even with non-textual content, creating very long pages will tire the user, who will have to scroll for several minutes, until they get carpal tunnel.
The appearance of these contents must also be carefully studied: remember to use at least 12-point fonts, to construct short paragraphs and to adequately underline the titles, which have the task of orienting the reader who obviously will not read the entire text.
Pay attention to the technical requirements
This also applies to desktop users, as we’ve seen: switching from one browser to another can drastically change the look of a site, and in some cases (like Flash on a Mac) can make it not work at all.
Test(a) first of all
Even following these tips to the letter doesn’t exempt you from the work that usually comes after publication, which is the testing phase.
This means that the mobile friendly site is constantly evolving: does a larger font perform better? A graphic image or a real photo?
CTA in the middle or at the bottom?
