For the mobile gaming industry! the previous year was more than kind! and the current one looks just as promising. For over a decade! we have been observing the successive growth of mobile gaming and its growing advantage over consoles or PCs. Statista data shows that in 2021! the industry gathered about 2.7 billion players worldwide! while by 2023 it is predicted that there will be as many as 3.07 billion.
If we look at the data on mobile gaming revenues! we will quickly notice that they are already reaching 9-digit values. According to a Newzoo report! mobile gaming revenues reached over $90 billion and accounted for half of the global gaming market last year. What trends can we expect in this largest and most influential segment of the entire industry! and how do marketing opportunities look against this background?
Mobile e-sport! or entertainment on your smartphone
Counter-Strike: Global Offensive! League of Legends or Dota 2 are the most popular games in the world of qatar email list esports! which do not need an introduction. And what about mobile esports! still underestimated by esports enthusiasts? The latest trends show that mobile games are gaining importance not only among casual players . According to Newzoo! the viewership of mobile sports games has been gradually increasing over the last few years. In turn! research conducted by ESL Polska shows that mobile games are typical expressions to know in europe becoming more and more engaging and accessible! and thus their attractiveness is growing not only in the eyes of the players themselves! but also the viewers.
Hyper-casual – is the game worth the candle?
This genre of mobile games owes its popularity to! among other things! a dominate cyprus business directory gaming light formula! simple mechanics! and a low entry threshold! which makes it appealing to a wide audience! including non-gamers. Looking at the Sensor Tower data! you can see
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live that this genre accounted for one-third of global downloads in 2020 (or over 6 billion).
Advertisers may be interested in the fact that this genre of games is based on user data! so it is a mine of knowledge about the recipients! especially if we consider that the vast majority of players have a positive attitude towards receiving advertising in games. If we take care that advertising does not limit the convenience of use! it can bring the expected conversion – says Michał Giera! Mobiem Polska.