There is a huge amount of content distributed on various platforms on the web. It is no wonder that there is a growing need for online content measurability and evaluation of its effectiveness. Available tools allow us to examine many parameters. We can check who our users are! how much time they spend on our site! what they are looking for there! what devices they use! how they reach us or which topics are most interesting to them. This type of information is very important to get to know the group thailand email list of recipients/readers and can help develop content. However! the question remains! how else can we learn more about users! deepen our knowledge of content consumption and engagement in it?
Scrolling depth and speed
In addition to the above-mentioned information! which we can find e.g. in Google consider how will we know if we have succeeded Analytics! new! qualitative indicators are gaining popularity! such as scroll depth and speed . This is confirmed by the results of the Content Marketing Polska Association study ! which we recently wrote about. 40% of marketing experts in Poland declare that they measure the scroll depth of pages! and scroll speed is measured by 17% of respondents. What do these indicators mean in practice?
Thanks to the right tools or plugins! such as iSlay! which we use as editorial staff! we can cyprus business directory examine other aspects of user behavior and engagement.
Scrolling! especially when consuming content on mobile devices! is
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It has become a natural activity for us. We discover new news and information on the web by “scrolling” the screen. With the right tools! we can check which elements of our site particularly engage and attract their attention! and how deeply they reach the content. Knowing that! for example! over 20% of users focused particularly on a given fragment of text! a chart or a graphic that is located on 30% and 40% of our entry can be a valuable clue. This allows us to check what the recipients focus on! and consequently! what requires special attention! devel.