In addition to promoting engagement, the key to the success of interactive strategies is the ability to further qualify your prospects.
For example, this Rock Content success story is an interactive experience.
Throughout this content, we have some quizzes that will help us better understand the profile of this
- “What is the biggest marketing challenge in your company today?”
- “Does your company already use a Content Marketing strategy?”
Depending on your answers, we can qualif qatar phone number data y you as a potential lead and better understand your Digital Marketing maturity.
On the other hand, if this user asks to speak with one of our consultants, the consultants will have valuable information that will help them when making an evaluation with this prospect.
And how do we make interactive content in Rock? We use Ion, our own tool. Here you can take a closer look at Ion’s features and advantages .
12. Seek strategic co-marketing alliances
An excellent way to reach new audiences is by formalizing Marketing alliances with other companies that have similar objectives to yours.
What is co-marketing? Basically, it is a marketing action done in conjunction with another company, such as creating an ebook or webinar or other piece of content, with the aim of promoting both companies.
Co-marketing works well to acquire new contacts and gain visibility for your company, since the efforts to spread this content will come from two or more parties, and in the end, all the leads acquired will be shared.
But be careful before signing a co-marketin uncomfortable situations g agreement! Make sure that the company you want to partner with has the audience profile you want to reach and that it is not a competitor.
And if the main objective of your co-marketing is lead generation, it is interesting to understand what the partner’s reach is in terms of numbers, so that the results delivered by both parties are balanced.
13. Offer free evaluations
Offering a free trial is a great way for your prospect to contact lists discover the value of your business and then commit to paying . The likelihood that someone will start using your solution is much higher this way.
Here at Rock we offer a free consultation with our Content Marketing specialists precisely so that the prospect can perceive the weak points of their online strategy and how Content Marketing can help them with their challenges.
We frequently promote this free evaluation offer in