Fundraising in Italy is constantly evolving? driven by technological innovation and a change in donor expectations. Emerging trends outline a future in which personalization and digital efficiency Trends to Watch are at the center of fundraising operations. This 2025 could become a watershed year between a before and an after? offering us a glimpse of a near 2030 so different from the past? now so distant.Not so much for a response to the Agenda? about which I personally have many doubts? but for the speed with which everything is manifesting itself. It is easy for these years to end up contracting irremediably and? just as irremediably? determine a split between a before and an Trends to Watch after; between those who are here now and those who will be here after; between those who can now and those who can no longer.
The acceleration is general and the turning point is undoubted.
There are five? in my opinion? points of attention for this year that has just begun. Here they are:
The importance of digital engagement
The adoption of digital communications has lithuania phone number library reached a critical level? with a growing emphasis on the use of artificial intelligence (AI) to improve donor engagement. These technologies enable organizations to personalize communications and manage more effective interactions? leveraging the power of data to tailor messages and initiatives to fundraising: be ready to rethink yourself individual donor preferences. Tools such as integrated email marketing platforms and social media management software are now indispensable for building and maintaining connections with the donor base.
What to ask yourself now?
How effectively is our NPO using AI to personalize alb directory external communications? If so? what impact is this use having on donor engagement?
The growth of the recurring gift
2025 will see a sharp increase in interest in recurring donations. We know how important it is to focus on continuity in order to ensure the lifeblood of social activities.