Proximity refers to the distance of the business in relation to the user’s location or the geographic terms placed in the search. It is clear that Google understands that the best results are those closest to the user.
Prominence (highlight)
The prominence criterion evaluates whether the business is popular in its region, based on both online and offline factors. If the business does not have as strong an online presence, but is a well-known brand and is used offline, it may rank higher.
But user ratings and ratings on Google My Business also count a lot , in addition to the traditional on-page and off-page SEO optimizations that the site adopts.
The more trust Google has in your business based on these elements, the better your local ranking will be.
What is SEO on Social Media?
Using SEO techniques on social media can increase the lifespan of your content and promote its reach to many more people.
In this way, you strengthen your brand’s reputation in its segment and ensure a good position in the digital environment.
Despite indirectly influencing your positioning in the main search engines, through good tactics you can capture more leads and have better results with your marketing strategies.
For example, by combining SEO and social media, you encourage more users to share your content, you manage to boost brand recognition in your field, you expand the opportunities to launch link building actions, you increase your brand’s online presence, among other benefits.
How to use SEO on social media?
Social media and SEO must go hand in hand for your blog to get the best organic results on Google.
Currently, networks like Facebook, Instagram or LinkedIn are very valuable tools for implementing Digital Marketing strategies .
For this reason, it is worth adopting some specific ideas for social media that can add value to your page and improve your blog’s ranking in search engines. Below, find out how to use SEO correctly:
Publish quality content
Producing valuable content is essential to any SEO strategy, regardless of the channel through which it is distributed.
Whether on your website, blog, paid media, blogs uganda phone number data or social media, creating good content helps attract a qualified audience and increase your authority on the topic .
In this way, the perception of value on social media also helps to receive more visits to the blog. This joint work allows you to improve engagement in various digital media.
Facilitates the dissemination of content
An important aspect of content distribution is to encourage more and more Internet users to share your content with their contacts. The simpler this process is, the more users are likely to send your material to friends and people in their circle.
This is a great way to reach new followers and increase customer volume.
Therefore, it is worth investing in buttons that make it easier to distribute posts on social networks (get more people to share your posts) and also creating attractive CTAs .
By implementing such changes, followers tend to share your material more frequently.
Optimize your profile
Often, before becoming your customers, people research your company’s image and reputation on their social networks.
In addition to uncovering these specific points, taking this step makes it possible to obtain relevant data on the operation and commitment of the business with its public.
Thus, a good way to achieve good results is to keep the profile updated and optimized.
For example, you can use keywords related to the solutions you offer, refine your bio description, create content that adds value to your visitors, and offer plenty of free content with information that is attractive to your potential customers.
Promote your content
A good way to use social media to improve your Digital Marketing results is through content promotion.
For example, let’s say you’ve published a wonderful piece of writing on your blog. You also think it can add value to your Facebook followers.
So, it’s a great idea to promote this article and make plymouth: historical link between England and America sure that everyone who follows your work on this channel can access it.
That way, you can use some paid traffic to reach more people.
By adopting these SEO tips on social media, you ensure that your company achieves a good position in the digital environment in the future.
SEO Success Case Stories
There’s nothing better than looking at some examples to understand how this strategy can generate positive results for your business, right? Check out some SEO success stories that might inspire you!
1. Rock Content
Why not start with those who were part of the develop contact lists ment of Digital Marketing in Latin America? Right here, at Rock Content, we started investing in Content Marketing strategies to attract more potential customers, based on better positioning on Google.
This work continued to develop in order to nurture these potential clients and, later, convert them into clients of Rock Content services. The numbers reinforce the impact of this strategy, which managed to attract more than 370 thousand visitors in just 31 months of operation of the Rock blog and also 2 million reais with a single blog post .
A job that started very simply, with several posts to attract a larger audience and, little by little, presented a better ranking in search engines. This is proof of how SEO is an effective strategy not only