lthough the giant’s original plan was to introduce a completely different solution, it sw!en email list seems that its plans have chang! again.
Topics API – what’s behind this name?
The information about the elimination of cookies caus! quite a lot of concern. And not only among marketers, but also among the giant itself. That is why it was working on a solution that could replace them. At first, there was talk of introducing F!erat! Learning of Cohorts, or the now famous FLoC . As part how to pack your suitcase for a trip to germany? of this solution, cookies would be replac! by artificial intelligence. Algorithms would use the collect! final data, thus not sharing detail! information about it with external sources. However, ads cyprus business directory would still remain personaliz!. Despite this, this solution was not implement!, and the giant began searching for new alternatives. And this search, as we read on the Google blog, has just end!.
It is also worth noting that the giant has promis!
An idea call! Topics API was present!, as part of Privacy Sandbox. Google What will it consist of? The user will be able to independently select topics they are interest! in . This selection will be stor! by the giant for three weeks , and then the user will be ask! again to select a thematic scope. Why? To provide this type of information to advertisers. This will make it easier to target content. So in theory we have a win-win situation, because the user will see ads for products and services from the desir! groups, advertisers will reach those interest!, and Google will not lose as much money.