That’s why Spotify decided to buy two platforms! Chartable and Podsights. They are directly related to podcast marketing.
Spotify attacks the podcast market
Spotify has acquired two platforms related to podcast marketing – Chartable and Podsights. Using them! the user can track how the listener responds to specific advertising content. The data includes information on who listened to the content! whether they received ads! and if so! whether any saudi arabia email list action was taken in this regard. Interestingly! as we read
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rget=”_blank” rel=”nofollow noopener”>on the giant’s site ! Podsights will Chartable use Spotif 5 good reasons to go to london for easter technology. This will provide more accurate measurement and actionable information to podcast advertisers around the world.
At this point! we don’t know the amount the giant had to pay to take over the cyprus business directory platforms. However! we can guess one thing: it’s definitely a profitable decision.
What will it change?
With the acquisition! Spotify will be able to help advertisers understand why investing in podcasts makes sense. Additionally! the data collected will allow companies to understand how podcast ads are driving their business. And that’s not all that Spotify has planned. The platform notes that it already has specific plans for the future. Among them is expanding its measurement capabilities beyond podcasts . This means that measurement will also be available for audio ads in music! video ads! and display ads.