Felix: Is this still your strategy to sponsor Sponsoring athletes athletes now?
Medi: In fact, to this day, 10 years later, one of these three is still industry email list on our team. He is one of my best friends. We still use him in a lot of content and video marketing. We have a team of nine male and female riders that host 6 to 12 races each year across the country and around the world. This is definitely part of our strategy. Not every of our customers is a racer, nor is it every one of our customers interested in racing bicycles, but it is certainly something we value to make racing bicycles appeal to specific customers. This also adds some face to the brand, and that’s how our racing team is.
Felix: From the perspective Sponsoring athletes of bringing
more business, what kind of sponsorship is successful?
Medi: I think the key is to find a sincere person who really likes you google analytics – will the decision in austria bring major changes to analytics? as a company and truly accepts your ideals. We have been trying to find truly accomplished riders and even paying them to ride our bikes and they have also achieved great results. But at the end of the day, they ride bikes for their salary.
Relationship is usually short-liv
You need to find someone who accepts your company’s ideals, whatever alb directory that is. In our case, we want to find someone who can perform well, and also want to find someone who knows how to relax and enjoy cycling, because at the end of the day, cycling needs to be a pleasure.