Social mia increasingly offers more tools to boost your company or business, and micro-influencers allow you to do so by providing trust, closeness and personality to your brand.
They dicate their time to generating content in various formats so that they can be us as references on specific topics: from a skin care routine to a visit to the dentist to promote a new whitening product.
In this article, find out what it means to be a micro-influencer, how you can use these figures for your business, and all the secrets that can lead you to success when working with them.
What Is A Microinfluencer?
A person is consider a micro-influencer when they build their profile and image around specific topics such as gastronomy, decoration, nutrition and technology —among other things— on a social network.
In this sense, he publishes all his impressions about the experiences he lives on a daily basis and his audience accompanies him and interacts with him, granting him authority on the topic he speaks about.
Your magnetism occurs because your audience is inspir, motivat, or learns organically through your message.
Simply put, a micro-influencer is slovenia email list 262946 contact leads a knowlgeable and passionate person who, without being famous or a public figure with an excessive number of followers, manages to have influence over their audience or community, which is usually built on a social network.
If you have a company, it is important to
Know that most micro-influencers are women and that the platform chosen par excellence is Instagram. This is because this social network has a large number of tools at its disposal to create content.
To be a how to put your wordpress site into maintenance mode (with and without a plugin) micro-influencer you don’t ne a lot of followers, but you do ne a high level of engagement with your audience and with your specific niche.
You can learn more about the esperanto leads difference between macro and micro influencers by watching this video by Pablo Herreros, speaker, professor and author of two books, in which he explains this topic in detail.
Now you might be wondering: why should I choose a micro-influencer instead of an influencer with a larger audience?
There are two main reasons why micro-influencers are more convenient when it comes to marketing your business.