Instagram Story Ads is another alternative among the advertising services that the famous social network makes available to companies and brands. With more than 500 million active users per day, Instagram Stories have become an excellent opportunity to connect with future customers.
Instagram’s potential as a sales platform is immense and the tools it offers companies are truly effective. The ads that appear in stories allow you to increase the reach of your posts and attract new consumers to your business.
In this article, you will find a complete and detail guide with all the necessary steps, tips and best practices so that you can create attractive ads on Instagram stories that achieve the conversions you are looking for to increase your sales.
Importance of Instagram in Digital Campaign Strategy
Gone are the days when social mia was merely an entertainment platform. Today, there are few mia outlets that can compete with Instagram as a marketing tool for digital campaigns. This is for several reasons:
Rise of video. While Instagram was originally built on photos, all the new video features and tools that allow for easy video content spain email list 5 million contact leads creation have significantly boost video content production.
Stories as the protagonists.
Approximately 400 million accounts a day use stories to spread content: it is an attractive format that is highly consum by users. In addition, it is an ideal place for brands to advertise, since the network has become a global platform with great reach.
Perfect for marketing and advertising.
Instagram’s targeting capabilities are very beneficial
For getting ads to the right people at the right time. Among other advantages, it places promot posts among organic 10 best inbound agencies in colombia [2024] ones, thus making the message more effective.
In recent years, audiovisual content has become the Instagram Story most popular format within content marketing. (HubSpot)
This service also offers the esperanto leads possibility of carrying out detail monitoring of your profile statistics and the performance of the ads publish. Other metrics that can be monitor in the Ads Manager are impressions and reach results.