Our approach to influencers has changed. However! the approach of brands to influencer marketing has also changed. Today! most companies decide to work with creators who share the values presented by the brand and inspire trust in their audience.
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The Influencer Marketing Benchmark report includes information not only on the philippines email list effectiveness of influencers’ activities online! but also on the value of the market for such services by 2022 or 2026. Everything indicates that such investments are and will be extremely important for many brands. Especially those that are taking their first steps on the market.
IMB study
To move on to issues related to influencer marketing itself! it is worth mentioning a Influencer the english are the inventors of modern sports Marketing few words about the study itself. First of all! it took into account various environments : brand representatives (39%)! marketing agencies (31%)! PR agencies (3%) and other groups! representing a wide range of professions and sectors. In total! over 2!000 people were surveyed. Considering the origin of the respondents! as many as 57% are residents of the USA! 13% Asia! 11% Europe! 5% cyprus business directory Africa and 2% South America. As for the organizations they represent! as many as 44% are companies with fewer than 10 employees! 25% employ 10-50 employees! 11% 50-100 employees! 12% 100-1000 employees! and 8% are large enterprises with more than 1000 employees.
Influencer Marketing Isn’t Dead
Just a few years ago! it was predicted that influencer marketing would become less and less effective! and that companies would not earn much from it. However! reality! as usual! likes to surprise. As a result of the pandemic! more and more people moved to the Internet! had more free time! and as a result.