In a globalized world, trying to reach different audiences with the same voice is a utopia. In this sense, multicultural marketing works to adapt the message to the people to whom it is addressed in order to impact them directly.
Why? Because one message doesn’t work for all demographic groups. In fact, quite the opposite. Successful marketing campaigns depend on taking into account the ethnicity, trends and references to popular culture of each society.
According to a study by Iterable , 75% of consumers are willing to buy from a brand when people who look like them are represented in its advertisements.
That’s why multicultural marketing must find a way to retain old customers and reach out to new ones who might have different cultural backgrounds. Want to know more about it? Read on, then.
What is Multicultural Marketing?
Multicultural marketing implements marketing campaigns specific to an ethnic or cultural group with the aim of marketing products or services while avoiding unconscious bias and possible discrimination.
This gives brands greater reach and raises awareness across all communities to create inclusive marketing campaigns.
How does it do it? Multicultural list of sudan consumer email marketing studies the customs, traditions and celebrations of a specific segment of the population. From there, it uses strategies that focus on highlighting these traits to create content that has a greater reach and, consequently, more consumers.
This does not mean modifying the brand’s rituals or
The emotions it seeks to arouse in consumers, but rather Importance of evaluating how to relate these cultural traits to the product or service offered.
Let’s not forget that, from a prosumer. what is it and how can it help your brand? business perspective, connecting with each client is key and the best way to do this is by creating valuable content that identifies with each one of them.
For example, if a brand sells a burkina faso leads product that a sector of the community cannot use for cultural and/or religious reasons, the company can carry out campaigns on alternative products that are attractive to this specific group.