How to increase conversion rate with the READY framework?

To make the CRO’s job easier, there is a structure called READY that defines the five pillars of good

optimization work. This principle, presented by Scott Brinker, co-founder of Ion Interactive , tells us

that a high-converting page should be:

• (R) Relevant : relevant;
• (E) Engaging ; compromising;
• (A) Authoritative : having authority;
• (D) Directional : be well directed;
• (Y) Yield Optimal : have optimal performance.

However, within each of these pillars, there are five factors pointed out by Brinker that help us easily

structure our optimization work.

Let’s look at each of these factors below.

Relevance

• Deliver on your promise : Deliver asia mobile number list what you promise in the title of
• your post or ad right away.
• Be relevant : don’t stray from the main topic, the information must make sense.
• Present a coherent design : the appearance of your page should “dialogue” with the content.
• Generate empathy : use elements that allow the visitor to identify with you.
• Be timely : present information that is useful at the time.

Commitment

• Offer a value proposition : provide solutions that the consumer really wants.

• Create an emotional appeal : don’t cling to the tangible, think about what the person feels
• and wants to feel.
• Provide a rational justification : Humans often make decisions based on their emotions,

• but they like to justify their actions with rational arguments.
• Adopt an affective design : your pages should also evoke emotions.
• Be different : avoid templates, clichés and pretentious phrases.

Authority

Provides peace of mind – reduces strengthen your brand community with strikingly the burden of decision making.

Make concrete proposals : present plausible and convincing arguments.

Respect the rules : pay attention to language and regulations.

Use social proof – Provide customer stories and success stories.

Have a consistent brand : People need to know and trust your brand.

Address

Present a clear CTA : Be direct mobile numbers and succinct when requesting action.

Let the decision be natural : do not confuse or demand.

Eliminate all possible distractions : remove everything unnecessary.

Motivate and encourage : act as an advisor.

Perform a progressive conversion : gradually move the visitor towards the CTA.

Optimal performance how-to-increase

Formulate relevant hypotheses : rely on market research, comments and experts.

Perform A/B and multivariate testing : Test your hypotheses.

Track and segment : Monitor your results and segment your data.

Work on SEO : optimize your strategy (on and off-page) for search engines.

Review the READY checklist : review all the factors mentioned constantly.

As the landscape becomes increasingly competitive, it can be difficult to determine the best strategies

to get your products and services in front of your potential customers .

That’s where micromarketing comes in. 

Check out this article to learn about what micromarketing is, how it can help your business succeed,

and successful micromarketing examples.

What is micromarketing? how-to-increase

Micromarketing can be defined as a type of marketing strategy that targets a specific niche of your general target audience.

These small, or “micro,” groups of people or individuals can be targeted with customized content and outreach initiatives for a personalized  marketing experience .

While targeting different small groups requires a considerable amount of time and effort, the results can be extremely beneficial, particularly in markets or industries that are highly competitive.

Narrowing down and selecting key groups and creating targeted, detailed, and personal content can generate more sales than general marketing aimed at a broader audience.

What are the types of micromarketing? how-to-increase

Here are some simple types of micromarketing you can consider when developing your strategy:

Local

Targeted to a specific city or neighborhood.

Title of the work how-to-increase

Aimed at people with a specific title or job level.

Industry

Niche industry oriented.

Size

Aimed at a company based on its size.

Brand loyalty

Targeted to customers based on their purchase history .

Age

Aimed at a specific age group.

Current Clients

Targeted at current customers for upselling or repeat purchases.

Gender

Aimed at a group based on gender identity.

Price sensitivity how-to-increase

Aimed at customers who avoid high-value purchases.

Relationship how-to-increase

Aimed at people who are connected to the brand .

These are just a few examples of the types of micromarketing you can develop when creating your strategy.

You can also consider different methods depending on consumer behavior or the interests of your audience.