Nowadays, marketing strategies are gear towards the particularities of each audience and use all the information that can be acquir to address them in an increasingly personal and private way: this is where first-party data takes center stage.
This is data that advertisers can collect with direct consent from consumers through interactions on apps and websites, or through marketing initiatives such as emails and loyalty programs.
Unlike third-party data, which is available to many different companies, first-party data is unique to each company.
Us responsibly, first-party data helps brands develop direct relationships with their customers, create value, and optimize the performance of their advertising campaigns.
What is First Party Data?
First-party data is the data that a company collects from people who have had contact with it. This first-party data includes information relat to customers’ tastes, their behavior with the brand in online channels, and various relevant consumer factors.
Where do they come from? They list of south korea consumer email are obtain directly from forms, campaigns, social networks, surveys, call centers, among other possible techniques. The main advantage of this data is that companies can access it for free.
First party data has greater reliability, accuracy and confidentiality than other databases.
Declarative. Data voluntarily provid by the audience (name, surname, email address, country of origin) through a form, an interactive marketing campaign, among others.
There are two types of first party data:
Behavioral data. Data about the actions a visitor takes on your website, collect, for example, through a pixel or 9 best inbound marketing agencies in mexico [2025] cookie plac on your page to track what the user is doing while browsing. A useful tool for analyzing this type of data is Google Analytics .
Currently, the privacy context is regulat by laws such as the GDPR (General Data Protection Regulation). In this sense, first-party data saves How to Boost concerns regarding the origin of the data, since there is full knowlge of its origin.
According to a study by Verizon china lists Mia and IPG , 87% of consumers are concern about how their personal data is us.
Furthermore, during the COVID-19 pandemic, users’ concerns about the security of their data have increas considerably. Therefore, both companies and individuals have chang their behavior to stay connect in a protect manner (offline and online).