In the following article, learn what Google EAT is, what it is us for, and discover effective tips to improve your website’s SEO and your positioning in search engines.
From its beginnings until today, Google has work hard on user experience, seeking to provide a high-quality service for the millions of people who use its search engine daily.
Marketing professionals have found it necessary to constantly update their knowlge bas on the recurring changes in Google’s algorithms .
One of the most significant changes in
Google’s history was the introduction in 2015 of the Search Quality Evaluator Guidelines, which set parameters for ranking high- or low-quality websites .
Google EAT is one of the many updates from the company, just as important as all the optimization rules that we all already know . Gone are the days of over-optimization with keywords as a way of positioning. Nowadays, the key is in the quality of the content you offer.
Not everything is automat taiwan email list 834496 contact leads at Google; there are people who evaluate the quality of the content and who are dicat to improving each algorithm.
In this article, you will find a detail explanation of what Google EAT is and how to apply best practices to successfully pass Google’s filters and guidelines, thus, positioning your website in the top search rankings .
Google EAT: What Does It Mean?
Google EAT is an acronym for Expertise, Authoritativeness, and Trustworthiness . It is a term that refers to certain content local seo: what it is and why it’s important axes that Google’s algorithm takes into account when classifying a website and positioning it in search engines .
Expertise: With the introduction of EAT, Google began to Google EAT value content written and sign by experts in the field. It also analyses burkina faso leads the online reputation of the authors. This is a fundamental factor in the quality of the content.
Authoritativeness: The authority of a website is also taken into account by Google. This includes link profile, reputation, years on the web, etc. The more authority a site has, the more and better its content will be consider by Google.