Now that you know how we classify business opportunities within our database, I will show you the strategies we use to attract and convert these people and tips that can be applicable to your
You probably already know some of these strategies, but here we will tell you exactly how we apply them to get results.
Come with me!
1. Define your Buyer Persona
All the actions I am going to mention in this list are much more effective in practice, because they take into account our Buyer Personas.
The Buyer Persona is the semi-fictional repres usa phone number data entation of our ideal client. It has a name, position, professional objectives, main marketing problems, among other data.
This helps us direct all our strategic actions within the Marketing team, as we create content focused on the people we want to reach and their customer journey , optimizing our efforts.
To learn more about buyer personas and how to create your own, I recommend our free material :
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2. Organize your sales funnel
Before implementing a lot of Marketing actions , my suggestion is to organize your business’s sales funnel.
If you’re not familiar with the term, the sales funnel is the representation of the stages a potential customer goes through before closing the sale.
This helps the Marketing team in terms of its alignment with the sales force , as it establishes processes so that everyone meets the business objectives.
With a more defined funnel, you will be able to brighton, the perfect destination for cultural immersion better decide which marketing strategies and actions you are going to implement.
3. Create downloadable content that engages your audience
Content is the main pillar of Rock Content and that is why we feed our blog every day with useful information for our audience.
But, speaking of lead generation, it is interesting to create some more comprehensive content or in different formats than those usually published by the blog, to offer them as downloadable materials.
In exchange for the free downloadable content, some information is requested from the user, which will be important for their qualification within your company’s contact database.
These are some of the DLC formats we use here at Rock:
Ebooks
The ebook is the free material format that we p contact lists roduce the most here. Basically, it is a long and complete content on a topic that can help our Buyer Persona.
Example: Complete Guide to Content Marketing .
Forms
Spreadsheets work very well because they are reusable and practical content.
Example: Marketing and Sales Metrics Worksheet .
Research
Market research is content that requires more work, but it generates a lot of value and becomes a format of great interest to new audiences.
Example: SEO Trends 2020 .
Other content formats we explore are:
- infographics;
- presentations;
- whitepapers;
- success stories;
- email templates;