If you’re not sure what marketing role your company nes right now, you’ve come to the right place: content manager or community manager? Which role do you ne in your company? Find the answer in this article.
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Although the line between the two roles may seem blurr, a content manager and a community manager perform very different tasks. However, we can often find professionals who work in both positions, mainly in small companies or startups.
Large companies generally have large marketing teams , so they have the option of hiring a person for each specific role and making their work much more timely and efficient.
Find out below what the roles of a community manager and a content manager are, and discover in detail what each one contributes and where to find the talent you are looking for.
The Functions of the Content Manager
A content manager is responsible for executing the entire content strategy of a company or brand. Although they sometimes create the content, they are primarily dicat to establishing writing lines and topics. They also coordinate the team of writers, itors and proofreaders to achieve the desir results.
There are many functions of a list of seychelles consumer email content manager. These are the main ones:
Design content strategies. A content manager is the person who creates the brand’s content strategy bas on previously defin objectives.
These goals will then be measur through indicators or KPIs that can be us to evaluate the performance of the general plan.
Content Manager vs Community Manager
Their nes, desires and preferences in content marketing vs. copywriting: what service order to use the information and plan content that is relevant to them.They create the style guides for the brands.
Content managers are the ones who china lists define the style and structure of the materials so that they are in line with the brand’s branding .
They create the planning and publication calendar. Once the content manager has defin the content, he or she must establish a plan with titles, structures, sources and delivery dates.