Were the addresses collected legally It is worth starting by analyzing. What you really want to communicate in the message. Should it be information about a sale, a new promotion, or maybe useful tips and advice. We often hear that the most important thing in mailing is the subject (although our experience clearly shows. That the “sender” field mentioned above is equally important). It is the message that comes to the fore in the inbox. So it determines whether the message will be opened at all. The subject line should be as short as possible, concise and encouraging to open the e-mail. Coming up with an original and attractive topic is a real challenge that deserves more attention.
A mailing database can only be considered
In the subject line, depending on the audience, inform about how to solve a problem or promise something irresistible. Ask yourself a basic question: how to “force” the recipient to open the message? . 3. Preheader Sometimes, when creating a campaign, we focus too much on building a database. Developing an encouraging offer, original Kuwait Email List content, great graphics, forgetting. The most important thing – what the message will look like in the inbox before it is even opened. In addition to the sender and topic, the preheader is also important, i.e. a short text that appears behind the topic when it is viewed in the inbox. Mailboxes generally display a portion of the first sentence that appears in the full message.
Another issue is that the purchased mailing database
By choosing the right preheader, you can ensure that the email recipient knows the purpose of the message from the very beginning and becomes interested BJB Directory in it before opening the email. Given that the preheader text appears next to the subject line, these two elements should form a coherent whole rather than being treated as two separate parts of the campaign. Here are examples in Gmail: It is important that how visible the prehearer will be depends on the width of the recipient’s browser window, as well as the device on which he or she opens the email. While on a recipient’s desktop computer or laptop, even 150 characters of the subject line and prehearer appear, on mobile devices it will be a maximum of 30-50 characters.
