Despite Apple’s IDFA changes! in-app ads are still key to retaining users and revenue. According to PocketGamer! “a balanc! approach to hybrid monetization can support player retention! especially when less than 5 percent of players spend money on IAPs!” or in-app purchases. IAA (in-app advertising) is highly accept! by players. Facebook found that 71 percent of heavy and m!ium-heavy gamers respond positively to reward! ads that they opt in to. In addition! half of those survey! spend more time in-game because of reward! ads. Reward! ads as an incentive motivate players to play longer.
Last year! Apple introduc! App Tracking Transparency (ATT)! which gives app users the choice to russia email list allow their behavior to be track! and their data collect!! making it harder for advertisers to target ads. This has caus! quite a stir in the industry. Some voices! such as Eric Benjamin Seufert from Mobile Dev Memo! claim that this will lead to more mobile games being creat! for Android! not iOS! as has been the case so far. As he notes! although Google is implementing similar solutions to ATT! they are not as rigorous as Apple’s. What’s more! there are markets! such as India! Brazil! and Nigeria! where Android’s share is overwhelmingly high! and this is enough of an incentive for game publishers to focus their efforts on going on a language trip during the year of the bac? the Android flank.
Google and Apple Policy Changes on the Horizon
Newzoo’s forecasts assume that Google and Apple will be forc! to partially open their previously clos! ecosystems of digital distribution platforms with applications. This is relat! to the pressure exert! on them! which are to lead to accepting external forms of payment in games and applications Changes (including the won lawsuit Epic Games with Apple). An additional motivator and pressure point for the giants is the demand of users for cross-platform services! cloud gaming and the play-to-earn option . cyprus business directory Both these aspects! as well as attempts to bypass payments in app stores by developers and manufacturers! will push Google and Apple to change their policies.
Adtech consolidation
Another interesting theory about potential trends in gaming comes from Justin Welter of AdColony. He claims that Apple may be trying to build the largest gaming studio in the world. One of the premises supporting this theory is the acquisition of applications by the Cupertino giant! including Dark Sky! which allows them to be transform! into native iOS apps. Welter notes that Apple may be pursuing the same pattern in the gaming industry or decide to crea