2021 was a breakthrough for many brands present on TikTok. Their authenticity! commitment and creative approach to business inspir! a community of over a billion and open! the door to a completely new form of advertising. Today we look at brands that are setting new trends on the platform and taiwan email list reaching a unique group of recipients.
Is it worth it?
TikTok is a unique place where brands can reach a large and engag! community. Research shows that one in two users (56%) feel more positively about a brand after seeing an ad on TikTok! especially if the content is authentic! genuine! and honest. This dialogue can help a brand achieve its business goals.
“The numbers show how exceptional a marketing tool our platform is. The number of active advertising europe, asia, america… the trip of a lifetime! accounts nearly doubl! from quarter to quarter! and throughout the year! brands implement! thousands of campaigns on TikTok. The platform has become an important m!ium for reaching consumers! which translates into achieving business goals. According to a report by Nielsen! TikTok has twice the sales efficiency! and the return on advertising expenditure is 14% higher than in the case of other m!ia!” said Rafał Drzewiecki! Head of Marketing! TikTok in Poland and Central Europe.
In 2021! brands increasingly engag! the TikTok community in their communications! with the hashtag #TikTokMadeMeBuyIt generating over 6 billion views worldwide. It allows users to share information about recent purchases they made on the platform and interact with other creators. NewBalance cyprus business directory The benefits of satisfi! customers can be tangible for brands and even trigger a domino effect and increase product sales. More than half
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(57%) of users admitt! that TikTok inspir! them to make a purchase even though they had no intention of doing so before. A great example of this is Maybelline New York’s Sky High Mascara! a product that! thanks in part to the popularity of the hashtag! almost sold out of stores.
Popular brands on TikTok
The potential of TikTok is notic! by Polish brands such as OnlyBio and CCC! which! thanks to their activities on the platform! have reach! a wide audience and rais! market awareness.
OnlyBio ( @Onlybio.life ) has amass! over 150!000 followers! and the brand’s videos have generat! over 2.5 million views. This was also possible through constant communication with its audience and listening to their shopping preferences. The brand introduc! products to the market that were creat! as a result of conversations with the community.