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Marketing Stack: Technological Intelligence at the Service of Digital Marketing

Have you heard the term Marketing Stack before? While you may not hear this concept very often, what it entails […]

Digital transformation and all the new business practices that have emerg in the last decade have promot a significant change

Customer Lifetime Value (CLTV) is a vital metric to consider in any marketing plan for success: it refers to the

Any company’s email database tends to deteriorate over the years: people change their addresses or abandon email addresses that they

Brainstorming techniques are very effective in helping to produce new ideas and are widely appli by marketing professionals when thinking

In the field of digital marketing, metrics are — ultimately — the beginning and the end of any action or

In a globalized world, trying to reach different audiences with the same voice is a utopia. In this sense, multicultural

Do you ne to expand your business across borders? If a good portion of your website visitors come from a

If you manage or own an online store, image optimization is crucial to the success of your website. Product photography

Lead generation is crucial to the growth of any business. Without qualifi leads, the sales team’s effectiveness is suboptimal and

Nowadays, marketing strategies are gear towards the particularities of each audience and use all the information that can be acquir

If you’ve made it this far, it’s because you know the importance of optimizing your website for search engines when