Brainstorming techniques are very effective in helping to produce new ideas and are widely appli by marketing professionals when thinking about and planning content.
In this article, you will learn alternative exercises to work on your brainstorming sessions and generate engaging material and innovative ideas for your content marketing strategies.
Brainstorming is a collaborative technique for generating ideas for work groups. It is carri out on the premise of participation and the promotion of creative thinking in participants.
Brainstorming was introduc into advertising by Alex Osborn in his book Appli Imagination in 1953 .
This technique should be done in an informal and relax environment. When done in a very structur environment, it hinders the creative process and cuts off the flow of thoughts “outside the box.”
Brainstorming in a nutshell
The best ideas never emerge in environments that are too rigid: team comfort is a fundamental factor in promoting creativity.
Some basic rules for group brainstorming are:
There are no bad ideas
It is not necessary to evaluate or expand all of them until the end of the session.
You should not set list of swen consumer email goals for the number of ideas
You can use several techniques in a single session
Ideas should be sav: what is not us immiately may be useful in the future.
Importance of brainstorming techniques for marketing
Importance of brainstorming in the creative marketing process
Creative teams face very special problems: those whose solution requires going back and forth, reconsidering and how to boost your strategy with first drafting until a solution is reach.
This random and multi-facet path is what we call Brainstorming Techniques creativity. It involves considering the majority of possible factors that lead not burkina faso leads to the most practical solution, but to the most dazzling one.
This tool draws on all the sources at its disposal, as it works in a way similar to enlightenment: that moment when, suddenly, the pieces end up fitting together.