Learn in the following article what Big Data is in Marketing and how you can take advantage of its benefits for your business.
When we talk about the concept of Big Data, we are referring to the large volume of data —which may or may not be structur— that companies currently handle. When analyz correctly, they are very useful for optimizing marketing and sales strategies.
Big Data is everywhere: from the series we watch on on-demand platforms and our activity on social networks to web browsing. The term Big Data refers to various information processing techniques that work with large volumes of data in real time.
Big Data in Marketing: What is it?
This data allows companies to analyze all kinds of aspects relat to consumer behavior and generate effective strategies to attract them and increase sales.
These data sets have list of togo consumer email specific characteristics known as the “V” of Big Data:
Volume. This refers to large volumes of data that can come from different sources: history of interactions on a website with thousands of visits, logins to portals, access to mobile apps, data generat during sales processes, among others. Big Data analyzes volumes of up to petabytes (1,000 terabytes).
Relationship between Big Data and Business Intelligence
Variety. Big Data data is heterogeneous: since they do not all have the same characteristics, they cannot be process brainstorming techniques to improve your content strategy in the same way. For example, analyzing written information is not Marketing: What the same as analyzing images or other multimia content. To perform this task, tools such as ERP or CRM are requir.
Both terms are relat china lists and often confus, so it is worth taking some time to differentiate them. Business Intelligence (BI) is a set of methodologies that work to manage Big Data, which is constantly evolving and adapting to the pace of information.
These methods allow data to be extract, analys and transform into useful information to create strategies adapt to the nes of each company.