Who hasn’t ever realized that, just after hitting the “send” button, they hadn’t included the link to the call to action?
No one is safe from mistakes. Even the biggest accounts have sent email campaigns with silly mistakes.
Most of these “mistakes” that we miss could have been avoided by using the boring – but powerful – test sending that all platforms offer so you can check your email before sending it to your entire contact list.
The 10 checks to perform on your email test
1- Forgotten or broken links
The error I presented as an example in my introduction is probably one of the biggest nightmares for marketers, especially when the goal of an email send is lead generation. That is why it is so important to check that all the links in our email are working: Does the page load correctly or does it give a 404 error? Similar to the dreaded “broken link” we have the “forgotten link”.
This is often the case when using an image as a call-to-action (CTA) button. Double-check that everything that is supposed to be linked is actually linked, such as the anchor text, CTA, social media follow/share icons, and images.
2- Grammatical spelling errors
Whether you’re creating an ebook, writing a blog post, or drafting your next email marketing message, spelling and grammar are important australia whatsapp number data in marketing. Send your test email to a grammar expert on your team to check for grammatical errors, and be sure to run the text through a spell checker.
3- Distorted images
How do your images look? Are they stretched or squashed? Pixelated? Too big? Did you remember to add alt text when you uploaded them? Check that your images are displaying the way you want them to and if not, adjust them.
4- Unstable format
Also check that the message looks the way you want it to when it arrives in an inbox. Sometimes we forget to put a space or we get. The text aligned wrong and a line break sneaks in where it shouldn. If you use dashes or periods to number, check that they appear correctly.
There are some email clients that do not handle bullets and sometimes we can get around this by using dashes or asterisks. Correct anything that looks wrong before sending the message to the entire list.
5- Problems with color
Is the color of the text you use clear and easy to read improve your seo using external links or do you have to strain your eyes because it’s an odd color? Do the background colors make it difficult to read the text you’ve overlaid?
You should keep in mind that, although colored backgrounds can be visually appealing, they can also cause problems. For example if you put a dark gray background. On your entire message and consequently. You have to put the text in white. You may find that the recipient’s email client does not display the background and the text cannot be seen.
Moral: Your email ‘s visibility should never depend on the background color.
6- Subject/Sender’s name
Based on the A/B tests we perform on our emails cpa email list we have found that when we use the name of a team member as the sender instead of the company name, we are more likely to open emails and get more clicks.
We also need to consider the length of the subject line. Does it get cut off? Keep your subject lines as short as possible – trying to never exceed 50 characters is always good practice if you want it to be displayed in full in your recipient’s email pane (especially if they receive it on their mobile devices).