It is essential to use tools and software to optimize your work routine and focus more on the strategy and less on the operational part of your Marketing.
In addition to making our work easier, these marketing automation tools provide us with specific data that allows us to make better decisions in the future.
You can also easily monitor your results, integrate marketing processes and be more efficient.
In addition, you can segment your audience and work with it in a thousand different ways.
In case you want to learn more about the topic, we have a free download ebook on marketing automation.
5. Develop good landing pages
Do you remember that information I told you is venezuela phone number data essential to classify our contacts as leads?
On our landing pages we ask for them in exchange for free quality content for the user (like the ones I mentioned in the previous topic).
Landing pages are essential pieces for conversions in Digital Marketing strategies and, therefore, you also have to be sure that they convert well and are pleasant for the user.
To do this, always make it very clear what the offer is about and whenever possible, perform A/B tests .
Here is an example of the landing page of our ebook on email marketing:
Another important point is the dissemination of these offers.
What are your strongest channels? Blog, social media…? Keep this in mind when sharing your rich materials . There’s no point in having super interesting and comprehensive content that doesn’t reach people.
Tip: Create a calendar for releasing materials so you don’t forget to distribute them frequently.
Thank you page
A strategy that brought us very good results was the adoption of a thank you page that appears to users whenever they download any of our materials.
On this page, we put other materials that may interest the person so that they continue to have engagement and perceive value in our brand and our content.
We also offer our free trial to try to get them into more advanced stages of the sales funnel.
6. Use the power of your blog to convert your visitors
As I mentioned earlier, we wouldn’t have been able to achieve these numbers if it weren’t for the growth our blog had.
We attract visitors to the blog through the organic positioning of content in search engines , with the aim of showing them how to solve their problems and at the same time, creating relevance and authority for our company.
Next, with the blog strategy in place, it’s time to add conversion points to this channel so that visitors convert and take one more step towards meeting our business goal .
Never forget to take advantage of the power of your blog to capture contacts that can later become sales opportunities.
I show you some examples of conversion points that we use:
Banners (Rock Convert)
We use two types of banners in our blog posts london Buses: between tradition and modernity and we create them all with the Rock Convert plugin . You can even install it for free on your WordPress and start capturing leads right away.
The first type is a banner that turns blog content into a downloadable PDF:
And the other type are offers of the downloadable materials that we have, like the ones I mentioned above:
This plugin gives you information on how many contact lists clicks these banners received and is very easy to use.
Forms
Our forms work in a similar way to rich media banners.
Its main advantage is that you don’t need to click and be redirected to another page to download what you want. The form comes with fields and you can leave your information while reading a post.
This greatly increases the chance of conversion, because it shortens the user’s path to conversion.
Example:
Implementing these forms helped us a lot when we were going through a phase of low lead generation .
For many materials, we asked the user to leave only their email in order to grow our subscriber base.
Then, using other Email Marketing strategies (which I will tell you