Google is changing the rules for monetizing videos: Under the YouTube Partners program, it used to be enough to have 10,000 cumulative views on your channel, but now, to monetize your videos, you must have at least 4,000 hours of watch time on them in the last 12 months and a channel with at least 1,000 subscribers . However, you can easily lose money and your channel by reporting it for possible violent or spammy content.
Sklik tests extended loose matching
Until mid-2017, classic free match functioned on Sklik, which included misspellings, inflections, and word inflections, but now extended free match will also include synonyms and related searches.
Facebook is changing its algorithms
It looks like Facebook will soon wise up and start serving us primarily posts from our friends instead of public content , and it also plans to update its organic reach metrics .
New personal assistant Portal
Facebook is set to launch a personal assistant called Portal in May , which will compete with Amazon’s Echo assistant.
Do you use Instagram Stories Highlights?
With Instagram Stories Highlights, you cell phone database can now highlight your Instagram story and place it directly on your profile, and it won’t disappear until you delete it yourself.
Social tips for 2018:
- Don’t underestimate content (especially videos or live streams).
- Rely on user generated content – you will get free content and also effectively engage your audience.
- When promoting your products, don’t forget korea businesses directory about micro-influencers . They focus on narrower segments and their relationship with followers is often closer.
And what’s new in Germany? Advertising on YouTube
- Law on the Removal of Illegal Content
Since January 1st, the so-called law on the an international educational project for agencies from whitepress® has started removal of illegal content from social networks has been in force in Germany, meaning that if large social networks do not delete hateful comments or posts inciting violence, they can receive relatively high sanctions from the German government .
E-shoppers, pay attention to website speed! Advertising on YouTube
Users often expect to get to a website within 2 seconds . Also, make sure your site is mobile-friendly and that you don’t show different content on desktop and mobile. Amazon calculated that if their website slowed down by 1 second, it would cost them $1.6 billion a year. And make mobile content your primary focus .