Artificial intelligence is a helping hand to promote longer time spent on the page.
An example of this are the notifications that are activated when the user moves the mouse over the exit button.
These notices offer the user the opportunity to access new pieces of information or to review other features and elements of the website, encouraging the user to give up the idea of leaving.
6. Use information forms as bargaining chips
Modern marketing and its good practices tell us that we must include users in strategies, opening windows for them to interact and giving them decision-making power .
That’s why it’s a good idea to share forms and senegal phone number data boxes that invite users to enter contact information in exchange for access to rich content, functional tools and other benefits.
In this way, you direct visitors towards your strategic objectives , entertain them and, more importantly, obtain interesting information about them that allows you to foster closer and more personalized interaction.
7. Optimize web design
Technical actions also have a direct impact on dwell time and one of them is the improvement of web design .
Among other things, it is key that you divide the content into sections with subtitles or specific themes that make navigation more intuitive and simple.
To do this, you can choose to place a tab at the top, called “categories” or “topics,” where you show what your blog is about and allow direct access to the user’s areas of interest.
The balance of colors, reliefs, styles and other graphic design elements is another thing that you must consistently guarantee.
Also, optimize the format and style of each content itself by following good practices, such as avoiding paragraphs of more than 6 lines and incorporating lists when necessary.
8. Improve loading speed
Without a doubt, another technical strategy that will help you extend the time spent on the page.
Put yourself in the Internet user’s shoes: what the social balance sheet much more than do you do if a site that has interesting information is too slow? You would probably decide to leave it and look for another option, just like anyone else.
Therefore, together with professionals, we apply technical actions that improve loading speed and, consequently, the browsing experience.
You can measure the loading speed of your pages in Google Analytics , which offers insights on how to improve this indicator in your content.
9. Monitor and correct links
Don’t let your visitors get disappointed when i el leads nteracting with your blog content.
One of the biggest failures a user can experience is trying to access a link that interests them and finding that it is broken or displays an error.
It is essential that you keep a regular check on the URLs embedded in your content and make sure that everything is in order. If you notice any errors, correct them immediately!
By running an SEO audit on software like