The use of social media for marketing campaigns is an industry standard that has been established for many years and is one of the foundations for any company’s marketing activity today.
Creating an an elevate our status as a company and increase results exponentially, which is why companies must have a social media campaign structure that fits their needs and objectives, as well as those of their competitors. In this article we will discuss 6 key aspects to build the perfect social media promotion campaign .
Set goals
Before we start creating content, we need to set the parameters to be able to specify the content of the campaign. To do this, we need to establish the objectives of the campaign. These should be specific, measurable, achievable, relevant and time-bound .
If this sounds familiar, it’s because How to create we’re talking about the well-known SMART objectives, essential for any type of campaign. By establishing objectives, we can shape the social media campaign , and we can also set KPIs to monitor the progress of our promotional efforts.
Writing the perfect social media post: what the best posts have in common
Each social network is a world in itself. So defining the specific characteristics that define a post. As excellent for any platform or situation is not optimal for creating. Posts that are attractive to people who interact with our content. However brazil whatsapp number data we can define certain good practices that define whether. We have created the campaign based on our objectives.which determine success much better. Using studies based on data provided by experts from the platform. A tool used to monitor data on social networks , it has been determined that on the social networks facebook and instagram the posts that collect the most interactions share the following characteristi.
The texts in the posts contain around 50 characters.
The use of emojis is moderate on Facebook, with posts with 1-3 emojis garnering the most engagement. This is also true on Instagram, but emoji use can be much more flexible, with data showing that posts with 10+ emojis garner tools for seo optimization more engagement than posts with 1-3 emojis.
The use of hashtags should be restrictive How to create and limited to only those hashtags that are relevant to the campaign. It is recommended to use 1 to 3 hashtags at most.
Although most posts are made during the week ej leads content receives much more interaction during the weekend. That is why it is advisable to publish content during the weekend.
Why focusing on engagement is the best strategy
Trends in social media interaction are increasingly moving towards direct brand interaction with users. The accounts and brands that receive the most attention on social media are those that have a direct relationship with their own customers. This is due to the fact that maintaining positive interactions with them on social media opens
How to improve interaction and boost engagement
The ideal is to respond early and in short time intervals to create momentum and make collecting feedback easier. When a user responds to our brand, (especially if they are seeking attention for a problem), we do this? The answer lies in Social Listening .