One Year Since Pandoro Gate: What’s Left?
A year ago at this time? the scandal that What does this took the name of Pandoro Gate ( let’s retrace ) opened . It was the morning of December 15? 2023? 10 days after Christmas. Incredulous? disoriented and even a little angry? we followed with curiosity and apprehension the development of a story that we thought would raise widespread doubts about the credibility of the What does this gift and our organizations? precisely in the Christmas period? the most fruitful for us and our campaigns.
A case that seemed to be the prelude to a larger crisis ? as was reported in many quarters: a collapse of confidence that would have overwhelmed the non-profit or from which we would have emerged with broken bones. A case? true? among others? but enormously powerful if thought of as linked to the then growing trend of involving influencers and various testimonials simply based on their notoriety on social media.
Fortunately? none of this happened
The case remaine isolate? attributed more to macedonia phone number library the behavior of individuals than to the system and becoming? as far as I’m concerned? a case study for the courtroom. And yet? I don’t want to forget. I can’t afford to forget how precious reputation is? how much it needs to be protected and cared for.
Reputation is our capital
Institutional side. We live in an era where it is not this is why every organization must enough to do good: you have to show it? tell it? demonstrate it. The value of an organization is not measured only by results? but by the trust it can generate. And that trust is built every day? step by step.
Reputation is the new capital? it is no coincidence alb directory that the concept of reputation economy has been discusse for some time . Without it? there are no donors? supporters? partners. There are no opportunities. It is a precious asset? but also delicate. It takes little to damage it: a wrong message? an underestimated detail? inconsistent behavior. When it comes to non-profits? people are not just looking for projects to join: they are looking for authentic stories? values that resonate with their own. And they demand consistency.