If you manage or own an online store, image optimization is crucial to the success of your website. Product photography is a key element for conversion in an e-commerce: it can ultimately convince users to make a purchase and has enormous optimization potential to improve the SEO and positioning of your site.
In this article you will find a detailed guide with all the steps you need to take to optimize your store images for SEO and improve your search engine rankings.
Image optimization is the task of achieving good quality photographs in terms of format, size and resolution that meet the requirements of the digital field.
Why is Image Optimization Important Today?
In addition to creating attractive, clear and descriptive images for users, this process also involves labeling them accurately so that Google’s algorithm can interpret them and understand the context in which they are found.
If you have an online store, image optimization will allow you to improve the user experience of your site visitors and increase list of spain consumer email conversions.
According to HTTP Archive, images make up an average of 21% of a website’s total weight. (Kinsta)
Users arrive at your site and it is through the images that they learn about your products or services. In order for them to be able to navigate smoothly, it is necessary to make certain optimization.
The speed at which your store loads is key to user experience
adjustments that also improve the site’s overall SEO and allow it to generate greater reach in search engines.
Loading speed. and what is link juice and how does it affect seo? the possibility of future conversion.
Web positioning. Optimizing images has a Image Optimization direct impact on loading speed, which is a criterion valued by Google’s algorithm to position pages in its ranking.
Resource optimization. Lighter burkina faso leads images take up less space on the hosting.
Increased conversion. User experience greatly influences the decisions of potential customers. By offering good service, you can increase your store’s conversions and make more sales.