The COVID-19 pandemic not only accelerat Live Streaming the growth of e-commerce, but also l to the emergence of a new form of digital promotion and product sales: live streaming e-commerce.
In this article, learn what live streaming e-commerce is, what benefits your business can obtain by implementing it, and get useful tips to keep in mind to make it successful.
Live streaming e-commerce refers to the use of live broadcasts through social networks to promote or sell products and services. Unlike the old teleshopping advertisements, in this new format communication is bidirectional and interactive.
What is Live Streaming E-commerce?
During an e-commerce live stream, sellers can showcase their products, share testimonials, and most importantly, answer user questions in real time.
This format is already being put into practice by brands and companies in all industries: textiles, cosmetics, household appliances, automobiles, electronics, etc.
In March 2020, 265 million people us live streaming e-commerce to purchase products. (McKinsey Digital)
How was Live Streaming E-commerce Born?
The beginnings of live streaming e-commerce as a sales method date back to 2016 with the appearance of Alibaba’s Taobao Live application.
This large Chinese company list of slovenia consumer email establish itself as a pioneer in implementing a new sales approach: linking streaming with a virtual e-commerce store that allow the audience to watch and buy at the same time.
Advantages of Live Streaming e-commerce
Years later, with the arrival of the COVID-19 pandemic and the health lockdown. Live streaming e-commerce regain strategies to increase engagement growth strength and acquir enormous popularity by. Combining the power of all the social networks we have today.
The first 30 minutes of Alibaba’s Singles’ Day pre-sale Live Streaming. Campaign on Taobao Live generat a total of $7.5 billion in transactions in 2020. (McKinsey Digital)
Live streaming e-commerce has the china lists particularity that it can meet two different objectives with the same content:
Humanize the brand. Through live stories and the possibility of showing the behind-the-scenes of the business.
Allowing the purchase of products. They are display on screen and interaction with the public is possible.