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Day: April 13, 2023

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Implementation teams are not directly presented

President of Promo Traffic about Google Elevator How does Robert Stolarczyk, CEO of PromoTraffic, evaluate participation in the CEE Elevator program? We are happy that Google, as our key technological and strategic partner, gives us the opportunity to improve our competences thanks to projects such as Google Elevator. It is a program of dedicated support for the best Google partners in the CEE region, which is a continuation of the Agency of Tomorrow project – he explains. As part of it, for the last 6 months we have participated in workshops with the best trainers in the area of ​​agency support, including, for example. Automation, strategy, sales, technology.

As a result of our participation

We have designed key initiatives in the perspective of the coming years, which will actually translate into the effectiveness of the campaigns we implement for clients not only in Poland, but also in the entire CEE region, which has a very large potential – he praises . PromoTraffic is one of 33 agencies from the entire region of Central and database Eastern Europe that took part in the Google Elevator program. Thanks to it, for half a year, under the supervision of experts. We worked intensively on automating, optimizing and scanning processes in the agency. If you want to learn more about the status of a certified Google Partner. Check out the article by Magda , our PPC Team Leader.

The 13th edition of sem KRK could not take

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Place any other time than Friday the 13th. Surprisingly, however, no unlucky situations haunted neither the organizers nor the participants. The meeting was attended by representatives of Promo Traffic – not only in the audience, but also on stage. Find BJB Directory out what our Performance Director, Krystian Kucharski, was talking about. 13th edition of barcamp semKRK About 350 people interested in search engine marketing and web analytics attended the Friday meeting . The event was divided into 2 segments: SEO and SEM. During the event, we watched many interesting speeches, filled with specific data and concise case studies.

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Particularly important in the case of SEO where the activities

With the increase in their advancement, the role of the agency is limited only to providing recommendations to the internal team. If you want to improve the skills of your employees, detailed information related to their current competences will allow you to prepare a detailed training plan and valuation. If you would like to check what we can prepare for you. I refer you to our entry about the Export Agency event organized in cooperation with Google . Summary As you may have noticed, I often emphasized the great impact of the information. Provided in the form on possible future cooperation.

The request for the information

I have mentioned is not a symptom of overzealousness, but an attempt to create an offer best suited to your needs, which will become the basis and foundation for future, fruitful cooperation for both parties. This data will allow you to better understand phone number list the problems and ambitions of your store and eliminate potential misunderstandings in the future. The day before yesterday in Warsaw, the closing of the CEE Elevator program took place. We took part in a meeting summarizing 6 months of workshops. Which allowed us to develop under the supervision of our partner Google.

The series is a continuation of last year’s

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Agency of Tomorrow program and is dedicated to 33 exceptionally fast-growing agencies from the region of Eastern Europe. See what Google Elevator was all about and how we rate it! What are the challenges facing today’s agencies? On BJB Directory September 24. An event summarizing the six-month program of workshops with Google took place in Warsaw.  The face of changes taking place on today’s market. Leaders face challenges including preparing. The next generation to run an agency. The workshops covered a wide spectrum of HR issues, such as effective development paths or building agency structures.

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Scope of previous activities Information in this regard

They allow for much faster identification of problems and challenges for new specialists, correct valuation of their future activities and avoiding potential communication problems. 5. Main product category Another important factor influencing the shape of the future offer is the choice of the main product category. Many online stores have a group of products that, according to the Pareto principle, account for 20% of the entire assortment, but are responsible for as much as 80% of all revenues. Such information will allow you to intensify activities within this group of products – for example, to increase CPC rates in advertising campaigns or optimize category descriptions in the first place in the case of SEO.

Seasonality From the point of view of spreading

Budgets and intensifying advertising activities, another important piece of information for agencies is the seasonality of the industry. Such information will allow you to prepare an appropriate strategy, thanks to which the prevailing market trends will be used. 3 The marketing strategy – in addition to the correct assumptions – must also be whatsapp mobile number list implemented well in advance. This is perfectly visible on the example of the seasonality of such a phrase as “Christmas gift”, where the residual interest of users appears already at the end of August. Therefore, the time of receipt of the brief by the agency and the early start of advertising activities are also very important.

Target group The group of people

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Whom we want to reach with the advertising message is another factor influencing not only the shape of the offer made by the agency, but also potential future cooperation. Correct verification of personas is especially necessary when valuing activities at the higher level of the funnel. Its first two stages: interest and commitment. They are e.g. campaigns BJB Directory on Facebook. Ads and the Google advertising network (where the key factor affecting their effectiveness is the appearance of the creation) or creating a company blog . 8. Team competences. The last important factor that may affect the shape of the valuation is the competence of your current team.

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They should be specific and measurable described

In the following post, I will try to explain which information is particularly important at the stage of creating a baseline analysis, strategy and valuation. 1. Budget This is the key point of each brief – the scale of activities and the selection of potential marketing channels depend on the size of the budget. Remember that the agency fee is only the first part of it. With such huge differences, this factor becomes very important for the future profitability of the store. Data on the store’s margin is necessary, which directly relates to the profitability of the business.

In such a situation it is the agency

Should propose a monthly subscription sufficient to achieve the intended effects. If you have a problem with determining the budget for your store and would like to start promoting it in the search engine, I refer you to my article, where I present Latest Mailing Database several methods for its determination. 2.  The goals defined in this way are to build the foundations not only for a well-adjusted offer, but also for possible cooperation in the future. This information is important because the average gross margins in Polish online stores are at the level of 30-40%, but depending on the industry, they can vary significantly. For example, margins in the fashion industry oscillate around 50-70%. While in electronics they are usually not higher than.

Here are some examples of well-formulated goals

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Launching a new product on the market and achieving a sales revenue of PLN 120,000 per year within 2 years, increase in market share from 10% to 15% within 2 years. Achieving a sales volume of 30,000 units. Which will be approximately 5% of market share in the next twelve months. 3. Margin Sales estimation is a detailed presentation BJB Directory of the agency’s capabilities. Very often, it is this element of the offer that determines the beginning of cooperation. Which is why both sides of the negotiations should care about its thorough preparation. In order to prepare a reliable sales estimation.

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